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Program Manager (Marketing)
Program Manager (Marketing)-March 2024
Remote
Mar 18, 2025
ABOUT COINBASE
We're Coinbase. Our mission is to increase economic freedom in the world.
1,001 - 5,000 employees
Financial Services, Technology
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About Program Manager (Marketing)

  Program Manager (Marketing/Corporate Programs)

  Back to All Jobs

  At Coinbase, our mission is toincrease economic freedom around the world (https://blog.coinbase.com/our-mission-strategy-and-culture-18a92a3bb0fa) , and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

  There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in aculture (https://blog.coinbase.com/culture-at-coinbase-f0e1c2a99aff) like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to ourmission-focused approach (https://blog.coinbase.com/coinbase-is-a-mission-focused-company-af882df8804) to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

  Ready to #LiveCrypto? Who you are:

  You’ve got positive energy. You’re optimistic about the future and determined to get there.

  You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.

  You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.

  You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.

  You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.

  You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

  The Corporate Programs team sits within the Strategy, Execution & Analytics (SEA) function at Coinbase. We leverage program management skills to supercharge execution on the most critical priorities for the business.

  We’re looking for a Program Manager to lead a critical program supporting our growth & incentives team. This is a global program which is complex in nature due to the breadth of cross-functional workstreams and the need to comply with stringent regulatory requirements both in the US and other regions. It will require someone with impeccable attention to detail, systematic thinking and overall thoughtful execution.

  What you’ll be doing (ie. job duties):

  Lead the end-to-end management of incentives campaigns, orchestrating cross-functional partners across marketing, product, data science, and legal teams.

  Align the team on strategy, goals/objectives and success metrics for each campaign

  Work closely with the data science team to scope ongoing data requirements and drive revenue reporting

  Establish a clear program structure that sets process clarity & roles/responsibilities, and implement an operating rhythm that drives momentum

  Execute ‘Clear Communication’ plans using appropriate channels, and publish high-quality documentation as needed

  Build detailed project plans, gantt charts and proactively identify risks, issues & dependencies

  Drive accountability across the program and partner closely with the Legal team to ensure strict compliance to laws and regulations

  Proactively identify ways to streamline processes to enable ‘Efficient Execution’ at all times

  Lead other high-impact programs/initiatives that may arise ad hoc to support the Corporate Programs team

  What we look for in you (ie. job requirements):

  4+ years in program management leading cross-functional programs at a tech company

  Experience working on large-scale campaigns with marketing and product teams

  Highly organized with an impeccable attention to detail

  Comfortable with ambiguity, can turn incomplete or even conflicting inputs into clear plans

  Experience identifying & implementing scalable solutions to systemic challenges

  Clear communicator (both written & verbal) who can facilitate dialogues with senior stakeholders and drive toward outcomes

  Nice to haves

  Understanding of U.S state and global promotions laws/regulations

  Experience working with customer/marketing systems (e.g. CRM systems etc.)

  Job ID: P54374

  Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also includetarget bonus + target equity + benefits (including medical, dental, vision and 401(k)).

  Pay Range:

  $127,075—$149,500 USD

  Commitment to Equal Opportunity

  Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf) , Employee Rights (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf) and Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program (https://static-assets.coinbase.com/e-verify.pdf) in certain locations, as required by law.

  Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete this intake form (https://docs.google.com/forms/d/1aJ6-BSPwE5X5Dq7fJ9JixWF0_dRiNfrpMnn1NkvdRiA/edit?ts=62901076) to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this siteclick here to download (https://chrome.google.com/webstore/detail/chromevox/kgejglhpjiefppelpmljglcjbhoiplfn) a free compatible screen reader(free step by step tutorial can be found here) (http://www.chromevox.com/tutorial/) .

  Global Data Privacy Notice for Job Candidates and Applicants

  Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is availablehere (https://www.coinbase.com/legal/applicant_privacy_notice) .By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlinedhere. (https://www.coinbase.com/legal/application-arbitration-agreement)

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