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Product Marketing Manager , Outbound Communications
Product Marketing Manager , Outbound Communications-April 2024
Seattle
Apr 18, 2025
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About Product Marketing Manager , Outbound Communications

  Description

  Outbound Communications is seeking a Product Marketing Manager to experiment and optimize the content and creative strategy for Amazon’s Email, Push, SMS and emerging communication channels. We are responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content strategies, execute well-structured experiments, scale successful programs, and optimize performance across categories against clear, and jointly shared, goals.

  Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will support traffic-driving initiatives that delight our customers with elevated creative and cross-category discovery. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.

  Key job responsibilities

  Support the global marketing strategy for innovative automated programs including compelling and new content across email, push, sms, and new channels

  Support push and SMS channel lead to build and optimize campaigns across these channels.

  Define experiments and optimize to drive meaningful insights and recommendations.

  Define and own goals, including unlocking new business strategies and channels.

  Communicate results regularly with internal stakeholders and teams to iterate on opportunities

  Track, measure, and report on campaign results, contributing to business reviews regularly.

  We are open to hiring candidates to work out of one of the following locations:

  Seattle, WA, USA

  Basic Qualifications

  4+ years of professional non-internship marketing experience

  Experience using data and metrics to drive improvements

  Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

  Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

  Experience managing and measuring marketing performance in various channels

  Preferred Qualifications

  Experience managing external partners to develop marketing programs

  Experience presenting ideas to various levels of an organization to gain support for initiatives

  Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

  Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $87,300/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

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