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Product Marketing Manager, International - Reality Labs
Product Marketing Manager, International - Reality Labs-March 2024
London
Mar 21, 2025
ABOUT META
We’re building a team as diverse as the communities and billions of people we serve every day. Our teammates don’t need to conform here. Lived experiences are an asset, and we value your unique perspe
10,000+ employees
Social Media, Technology
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About Product Marketing Manager, International - Reality Labs

  Summary:

  The team working on products in Reality Labs (RL) is on a mission to build the next computing platform centered around people. We continue to push the state-of-the-art and groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products and supporting existing, in-market products that support this mission.As part of the International Product Marketing (PMM) team, we are seeking an experienced Product Marketing leader to drive and manage RL's portfolio of products across our EMEA footprint. This candidate will spend a majority of their time developing and executing strategies that support RL's product growth internationally, while keeping an eye on overall portfolio performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic vision, strong communication skills, collaborative mindset, and international product marketing experience with key focuses in sales, marketing, and post purchase. Specifically, we are looking for a candidate with an understanding of the nuances of operating a CE business across a wide variety of customer types, geographies, and competitive environments. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.

  Required Skills:

  Product Marketing Manager, International - Reality Labs Responsibilities:

  Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product growth in international markets

  Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve product and engagement growth and life-cycle management for a portfolio of hardware and software technologies

  Support international pricing across RL products including - country nuances, device pricing, and promotional structure

  Partner with analytics, data science, finance, and other partners to develop global reporting views

  Lead growth initiatives through quantitative analysis, qualitative feedback and represent the customers point of view internally with Product Marketing, Marketing Communications, Sales and cross-functional teams in the prioritization, design and development of innovative devices and experiences

  Lead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics

  Partner with the marketing team on development of marketing programs and strategies that tap into consumer insights

  Partner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market products

  Minimum Qualifications:

  Minimum Qualifications:

  6+ years experience with inbound or outbound product marketing for consumer tech hardware and/or software for hardware products

  Combination of strategic product marketing experiences and hands-on tactical execution

  Experience with customer research and proficiency in using data and insights to inform product and GTM strategy

  Experience working in a cross-functional capacity within a fast-paced, changing environment

  Experience delivering product launch results with internal and external partners including Production, Brand, Sales and External Communications

  Preferred Qualifications:

  Preferred Qualifications:

  Product Marketing experience in consumer hardware, software products and electronics

  Product Marketing experience in consumer electronics, marketing communications, and/or product management

  Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms

  Experience with both early-stage products and established products

  Experience with end-to-end product lifecycle management

  BA/BS degree in marketing, business, product development, or related field

  MBA degree

  Industry: Internet

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