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Product Marketing Manager
Product Marketing Manager-January 2024
Toronto
Jan 29, 2025
ABOUT BROADRIDGE
Broadridge is the leading provider of investor communications and technology-driven solutions, helping broker-dealers, banks, mutual funds, and corporate issuers manage risk and accelerate growth.
10,000+ employees
Financial Services, Technology
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About Product Marketing Manager

  At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

  The Product Marketing Manager will work be working with the Marketing, Product, Sales and Customer Success teams to help support the adoption, retention and upsell of marketing solutions.

  Reporting to the Director of Marketing, the key focus of this role is to help champion and create a clear understanding of our solutions within the marketplace, developing go-to-market plans for new products/features and helping to address key pain points in each stage of the customer journey.

  Key Job Functions/Responsibilities

  Contribute to on-going understanding of buyers, who they are, how they buy and their key purchasing criteriaCollaborate with product and marketing teams to develop product positioning and messaging that resonates with our target buyer personasDevelop go-to-market plans for new product rollouts and help define positioning and messaging of solutionsUnderstand the competitive landscape-be an expert on our competition and how they are positionedWork with Customer Success teams to create and capture customer testimonials and case studiesWork with Marketing and Product teams to develop collateral for new solutionsHelp shape and influence the unified story we communicate to the market about our solutions

  Support the writing and editing process of product content intended for promotion.Basic Skill Level Requirements

  Education:Bachelor's Degree or Diploma in a related field preferred (PR, Advertising, Marketing/Communication)Skills and Experience:3+ years of product marketing experience considered an assetProven track record of success in marketing with measurable resultsKnowledge of strategic planning, budgeting, business analysis, advertising, promotions merchandising, research and analysisAnalytical skills and experience bringing products to marketStrong written and verbal communication skills to communicate effectively with internal and external stakeholdersIn-depth knowledge working with marketing and design tools (e.g., MailChimp, Hubspot, Hootsuite, Google Analytics, Hotjar, Canva etc.)Recruitment Process

  COVID-19 has accelerated change across our workplace, including our hiring practices. As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. Our recruiters will explain how virtual interviews will be held throughout the recruitment process, and they will be able to answer any questions you might have.

  Workplace Flexibility

  We are committed to supporting flexible work arrangements, investing in technology or other resources to enable you to work from home effectively, wherever possible.

  At this time this is a hybrid role, and therefore you should have a basic home office set up, high-speed internet, and the ability to work without distractions during core business hours.

  Accessibility & Accommodation

  Broadridge is an equal opportunity employer and is committed to a diverse and inclusive workplace ensuring that equal employment opportunities are provided to all individuals, regardless of race, colour, gender identity, sexual orientation, marital status, creed, age, disability, religious affiliation, or national origin or citizenship. If you require any accommodations during the recruitment process, please notify our recruitment team.

  #LI-Hybrid

  #LI-RB1

  Broadridge associates helped us envision our Connected Workplace, a work model that allows associates around the globe to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.

  We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates diversity in all its dimensions.

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