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Product Marketing Lead, Open-Loop Commerce
Product Marketing Lead, Open-Loop Commerce-March 2024
Los Angeles
Mar 15, 2026
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Product Marketing Lead, Open-Loop Commerce

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  The Business Account team under Global Monetization Product and Tech at TikTok is responsible for building a global marketing platform that enables growth for businesses of all sizes. As part of the Business Accounts team, this role will be to support end-to-end product development with the goal of helping all kinds of businesses thrive through native operation and advertising on TikTok. Key responsibilities include driving product strategy and roadmaps, leading planning and execution of impactful product launches, and partnering with cross-functional in driving growth initiatives across direct channels. In this position, you will help shape the future of TikTok's business platform and equip businesses worldwide with innovative solutions to reach new audiences and drive revenue.

  Responsibilities:

  - Lead and manage a team of Product Marketing Managers for a suite of organic business products.

  - Work cross-functionally with the product team and other key partners to ensure product growth at scale globally across different segmentations.

  - Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps, as well as identifying future investment potential.

  - Develop and support a senior team through setting priorities, unblocking issues, continual feedback and career development

  Qualifications

  Qualifications

  - BA/BS degree or above.

  - 8+ years of product marketing or product management experience, preferable in video-streaming, advertising or B2B related industry.

  - A fast learner with a good sense of judgment and original thinking.

  - Experience partnering with and influencing multiple cross-functional teams across product, sales, and PR

  - Strong problem-solving mindset with experience building business cases from market research and analysis.

  - Excellent communication, organizational and analytical skills.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $141000 - $275000 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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