Description:
Our Product Marketing team is integral to the success of defining and bringing our innovative products to market. As a Product Marketing Lead, you will be responsible for understanding and aligning the voice of the customer with product development to deliver best-in-class luxury appliances that provide value to the customer as well as profitability to the organization. You will assist the Product Marketing Manager in defining product roadmaps and feature development opportunities for the appliances of the future through identifying customer research needs, analyzing the competitive landscape, and executing product line strategies.
Responsibilities
Perform ongoing competitive analysis and assessment on features, cost, and product strategy to inform product strategies in the short and long term
Identify market research needs to gain insights from consumers, owners, retailers, and trade professionals
Determine strategy and execution of research to deliver well-crafted and pertinent direction to key stakeholders for the lifecycle of a product, model extensions, or feature enhancements
Coordinate with stakeholders to lead the development of new product requirements and strategies that align with the business goals and vision
Manage the product lifecycle from definition to end-of-life
Participate in product development meetings
Directly impact the NPD development and Design Engineering process by representing the voice of the customer and profound knowledge of the luxury appliance space
Liaise with cross-functional departments such as marketing, customer service, and finance to communicate product information as the product expert
Lead marketing efforts throughout the 7-Phase stage gate process
Assist with the implementation of new product launches to the trade, consumers, distributors, and dealers
Translate the product features and benefits to guide the Creative Services team to develop effective marketing collateral for a successful product launch
Manage the creation and execution of Price Lists and Product Guides
Be responsible for always delivering 100% accuracy on all features and attributes by proofing product images, web pages, marketing collateral, and other literature to ensure accuracy and the successful launches of new products
Guide relevant literature and specifications for the owner Use and Care manuals according to a well-managed schedule involving writers, engineers, and other vendors
As a member of the Product Marketing team, you are valued as an integral part of the team. Our team is built upon comradery, investment in one another, trust, and a pursuit of innovation. We are continually looking for the best way to grow ourselves as well as the products and experiences we can offer our consumers. Together, we support one another’s aspirations inside and outside of the office and are committed to striving toward excellence in all we do. Let’s build our future.
Skills:
Product marketing, market research, product marketing management, product development, project management, product roadmap, 7-phase stage gate, product lifecycle, product lifecycle management
Top Skills Details:
Product marketing,market research,product marketing management,product development,project management,product roadmap,7-phase stage gate,product lifecycle,product lifecycle management
Additional Skills & Qualifications:
Required
5 years: Progressive experience with product management, product development, product launches, research and project management
Direct experience with marketing research and competitive intelligence analysis
Preferred
Demonstrable an affinity/interest in technology, engineering, and specifications
Exposure or experience in a big brand environment, with an upscale appliance product or a product similar in nature (e.g., cars, electronics)
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
We are an equal opportunity employers and will consider all applications without regard to race, genetic information, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. To view the EEO is the law poster click here. Applicants with disabilities that require an accommodation or assistance a position, please call 888-472-3411 or email [email protected]. This is a dedicated line designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Messages left for other purposes will not receive a response.