Responsibilities

　　TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

　　Why Join Us

　　Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

　　Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

　　To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

　　At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

　　Join us.

　　We are looking for a Product Manager to join our Ads Core Inventory Monetization team to build in-app browser/landing page product solutions. The Inventory Monetization team is on the"supply side" of TikTok Ads and is dedicated to fully leveraging the traffic value of each TikTok user-consuming scenario. The north star of our team is ARPU, which is in parallel with the importance of DAU, and reflects the monetization efficiency of TikTok. In order to achieve a better ARPU along with the growth of demand budget to emphasize revenue growth, this team has a goal to solve the following:

　　- Content-consuming migration results in inventory structural change

　　- Dissatisfaction with ads experience on Trust/Relevant/Informative

　　- Lack of engaging motivation to interact with ads

　　- Disconnected convert path blocked signal acquisition

　　Responsibilities

　　- Build up Landing Page (TIP/iAB) mid-platform product solution to support the flexible needs of verticals (App Ads/Web Ads/Lead Ads)

　　- Responsible for the overall post-click user journey design, including funnel indicator definition, experience evaluation, container style specification definition

　　- Responsible for the customer creation process of Landing Page products. Provide the most suitable Landing Page asset creation and management process based on role analysis

　　- Responsible for the generation capacity of Landing Page products, including component iteration of page editing functions, and AI page generation and conversion capabilities

　　- Responsible for content understanding, data analysis and insight understanding ability of Landing Page assets, precipitation methodology formation template

　　Qualifications

　　- Bachelor's degree

　　- 3+ years of experience in a product capacity with in-app and/or mobile browsing or landing page products

　　- Experience with platform or tool products design, and be able to get abstraction based on complex and diverse business requirements to ensure that the product logic is simple and efficient

　　- Proficiency in understanding the user's product-oriented mindset and the capability to analyze and streamline the overall interaction process and post-click experience from the user's journey standpoint

　　- Have a strong sense of collaboration, be able to identify the positioning of mid-platform products, do a good job in the classification and polishing of capabilities, and achieve cost reduction and efficiency increase

　　- Competently work with teams across time zones and geographies to achieve product development, release, GTM and continuous iteration of the product solutions

　　TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

　　TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

　　Job Information

　　[For Pay Transparency] Compensation Description (annually)

　　The base salary range for this position in the selected city is $165120 - $311600 annually.

　　Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

　　Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

　　We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

　　Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

　　We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.