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Product Activation Lead, YouTube, Go-to-Market
Product Activation Lead, YouTube, Go-to-Market-March 2024
New York
Mar 19, 2025
ABOUT GOOGLE
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10,000+ employees
Technology
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About Product Activation Lead, YouTube, Go-to-Market

This role may also be located in our Playa Vista, CA campus.

Minimum qualifications:

4 years of experience in business leadership, consulting, MediaCo industry, or gaming industry.

2 years of experience of working with external partners, agencies, or creator service providers and internal cross-functional stakeholders.

Preferred qualifications:

Knowledge of YouTube partners and creator ecosystems, the Gaming industry, or MediaCo operations and the customer and competitive contexts in which they operate.

Ability to structure a compelling storyline and build presentation decks/documents to support their position.

Ability to effectively operate with flexibility in a fast-paced, high energy, constantly evolving, and team environment.

Excellent business acumen, problem solving, and analysis skills.

Excellent written and verbal communications skills.

The YouTube Business Central Strategy and Operations team is responsible for leading global, cross-functional, strategic initiatives to drive the growth and health of the YouTube creator and partner ecosystem. You will plan, operate business, design incentives and operations, and lead business strategy.

In this role, you will be a key partner to YouTube America's Partnership teams and leadership, helping them to bring our Creator, EMCO, and MediaCo products to market, and a leader for creators and publishers helping to bring their feedback to product teams to ensure it meets the needs of all of our creators and partners.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $114,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Support the launch of Creator, EMCO, and MediaCo products in markets.

Synthesize and prioritize regional product feedback. Make recommendations on product roadmap to global.

Collaborate with global product, regional and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support business plan.

Work with Global Product Activation team and the Americas YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross­-functional projects working with broad stakeholder set.

Own the product Go-to-Market strategy for three key verticals/products: Creator, EMCO, and MediaCo.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCPEEOPost.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.

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