Home
/
Advertising and Marketing
/
Paid Search Senior Analyst
Paid Search Senior Analyst-January 2024
London
Jan 19, 2025
ABOUT SALESFORCE
Salesforce brings companies and customers together in the number one Customer Relationship Management platform.
10,000+ employees
Technology
VIEW COMPANY PROFILE >>
About Paid Search Senior Analyst

  To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

  Job Category

  Marketing & Communications

  Job Details

  About Salesforce

  We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

  Job Description

  As a Paid Search Senior Analyst at Salesforce, you will be responsible for implementing and optimizing paid search campaigns to enhance our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.

  Responsibilities

  Create and launch SEM campaigns and strategies to drive quality leads and pipeline into the businessConduct thorough keyword research, competitor analysis, and audience segmentation. Continuously review and adjust keyword lists based on performance, competition, and search trends and implement negative keyword management.Create and manage paid search campaigns on platforms such as Google Ads and Microsoft Ads. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.Manage the allocation and optimization of advertising budgets to improve ROI. Implement effective bidding strategies to meet performance goals.Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.Work to improve Quality Scores on Google Ads to reduce costs and improve ad rankings.Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign enhancements.Stay up to date on industry trends, algorithm changes, and emerging technologies. Apply the latest standard processes in paid search marketing to our campaigns.

  Qualifications

  Minimum of 1 year working in the B2B SaaS verticalMinimum of 3 years working in SEM channels with strong success recordProven track record of managing paid search campaigns and delivering resultsPrior ownership of marketing pipe or revenue targets is a mustStrong, hands-on expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360Knowledge of keyword research, ad copywriting, and ad creative optimization.Strong attention to detailKnowledge and experience with web analytics tools (Google Analytics) and conversion trackingUnderstanding of complex bidding metrics - LTV, CAC, tCPA, tROAS, offline revenue uploads, custom weighted conversionsFamiliarity with Google Tag Manager is a bonusStrong analytical skills and the ability to interpret data to make informed decisions.Strong Excel skills: pivot tables, VLOOKUP, SUMIFS

  *LI-Y

  Accommodations

  If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

  We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

  Posting Statement

  At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

  Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

  Salesforce welcomes all.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved