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Outlet Developer - Thessaloniki
Outlet Developer - Thessaloniki-March 2024
Athens
Mar 22, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Outlet Developer - Thessaloniki

  Job Description :

  About us

  Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

  About the role

  Basic purpose of the role is to optimally lead and develop selected on premise outlets in a designated area in order to deliver the profit, volume, sales driver and brand building objectives expressed in the commercial plan, with the mentorship of their line manager, through compelling customer propositions that unlock growth opportunities and improve balanced profit delivery.

  • Development of an area coverage/contact plan to guarantee delivery of objectives expressed in the commercial plan.

  • Close monitoring and follow up on brilliant execution through regular and consistent coverage plan within outlets.

  • Successful sales drivers activation such as visibility (visibility points, table visibility, POS material), promotion (execution and evaluation of events), persuasion (introduction of Diageo new products or brands to customers, building of interpersonal relations, product training), quality (products detailed appearance, evaluation of unbranded demand, flawless serve training on premise staff), distribution and price to improve the return on investment.

  • Relationships management (commercial agreements according to policy, implementation of agreements, exploration of opportunities).

  • Incremental volume and profit for the customer driven by new opportunities identified.

  • Choiceful activation of the right sales drivers for the customer based on informed decisions.

  • Activities are successfully driven as planned with appropriate customisation vital to meet the customer’s requirements.

  • Monitors in market execution and advises partners of issues and successes.

  • Structured Selling - Demonstrates consistently high standards of execution. Always operates the structured call/appointment. Can articulate key features and benefits of brands and their role in the category, in a relevant way to customers.

  • Commercial Acumen - Has an understanding of spend, volume, margin and profit performance within own area of responsibility. Makes recommendations for change to drive improvement. Has a basic understanding of the customer P&L and customer and category profitability.

  Ways of Working encouraged

  • Ownership and accountability for outcomes (acting like an owner, actively taking initiatives to drive great performance).

  • Understanding return on investment for each key customer.

  • In-depth knowledge of area of responsibility, able to identify trends and propose actions to leverage these opportunities.

  • Apply the Diageo ways of working and stay focused on business priorities.

  • Build great relationships with key collaborators of each customer.

  • Ongoing & effective cross-functional collaboration to deliver complete performance.

  About you

  Crucial qualifications/experience required

  • Approximately 3 years in Sales department of FMCG - On Trade experience is a big asset.

  • Excellent relationship-building skills, confident and solid communication, team-playing, innovative thinking, results-orientation, high energy, great negotiations skills, good prioritization, focus on total company delivery.

  • P&L literacy - strong numerical and analytical skills.

  • Comfort using MS Office (especially excel).

  • Proficiency in both Greek and English.

  • To be based in Thessaloniki

  • Travel requirements: Within Greece

  Working with us

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

  Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

  Worker Type :

  Regular

  Primary Location:

  Athens

  Additional Locations :

  Thessaloniki

  Job Posting Start Date :

  2023-12-11

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