Description

　　Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).

　　This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cole Engineering Center Podium three times per week, at minimum

　　About the Role:

　　The OnStar Retail Marketing Content Lead plays a pivotal role in shaping the marketing strategy for General Motor's Digital Software Experiences organization. This position is instrumental in establishing consumer expectations for OnStar's software-enabled subscription products, driving sales success within a collaborative, cross-functional setting.

　　In this role, you will leverage your retail expertise to bring each new subscription offering to life, by collaborating closely with the Digital Software Experiences sales team. This role involves a deep understanding of consumer shopping behavior and preferences in subscription products. Through the development, optimization, and distribution of the marketing content, you'll work cross-channel to align experiences and facilitate content launches. In addition, you'll define subscription best practices and identify continuous improvements to increase product visibility across mobile, web and media channels. Using data and customer trends, you recognize the significance of ongoing testing to work with the channel teams to design and deploy options aimed at increasing sales conversions.

　　The ideal individual thrives in a fast-paced environment and can easily navigate change. You are encouraged to think differently about how we go-to-market and to help evolve in the ever-changing subscription business.

　　Role Responsibilities:

　　Marketing support for existing and new OnStar subscription products Navigate complex structures and create strong partnerships with brand marketing, CRM, Comms, eCommerce, Field, Sales, CX, UX, Product, and software teams Lead liaison with Creative Agencies for development of new content, reviews/updates of existing content & support media/CRM strategies Oversees marketing strategies to engage customers and provide high overall customer experience across all channels Support subscription fundamentals such as naming, positioning, messaging, guidelines, and other foundational materials for existing, enhanced, and new products Support and influence testing plans by channel leads to increase conversion rates Collaborate and develop trackable measurement plans, tied to key business objectives, for all marketing activity Be a trusted subject matter expert for OnStar subscription offerings, retail programs and overall understanding of all marketing programs which drive traffic/sales to ecommerce experiences Actively participate in digital strategies to support brand consistency and revenue growth Ensure consistency and accuracy across integrated channel communication plans, including content development, asset creation, media, and channel strategy Support Global integration for OnStar subscriptions Support and influence development/roadmaps with various business owners to address marketing needs

　　Skills Required :

　　Detail-oriented individual, ability to handle multiple and various conflicting deadlines Forward-looking brand marketer that excels in a fast-paced environment Familiarity and expertise with retail and/or subscription marketing Ability to ensure consistent communications across customer touchpoints Proven track record of cross-team collaboration across internal and external teams Adaptive to regularly changing and evolving subscription products/features Strong teammate with an ability to build relationships across a wide set of teams with varying objectives Development of employees aligned with GM's strategy of creating an inclusive and engaged workforce centered on feedback, recognition, and development

　　Additional Description

　　Educational Requirements:

　　Four-Year Accredited College Degree Advanced/Master's degree in a marketing or business-related field (preferred but not required)

　　Additional Requirements / Comments:

　　5+ years of marketing experience Areas of expertise:

　　Retail and/or Digital retail marketing Proven ability to understand and organize details in a complex and regularly changing landscape Experience in marketing a technology brand and subscription products Integrated brand campaigns including launch experience Cross-functional experience, working collaboratively across a wide set of teams Advertising content development and review Familiarity with digital channels Go-to-market readiness for launch initiatives

　　GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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　　Diversity Information

　　General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

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