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National Accounts Manager - Strategic East Regional Accounts
National Accounts Manager - Strategic East Regional Accounts-March 2024
Florida
Mar 18, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
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About National Accounts Manager - Strategic East Regional Accounts

  Job Description :

  Are you looking to play a pivotal role in attracting the next generation of best-in-class talent for one of the worlds most respected fast moving CPG’s?

  Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

  Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere.

  We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer! We produce an assortment of over 200 amazing brands – old and new, large, and small, global and local – that are enjoyed in more than 180 countries around the world!

  Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com . Visit Diageo's global responsible drinking resource, www.DRINKiQ.com , for information, initiatives, and ways to share standard methodology.

  NATIONAL ACCOUNT MANAGER – East Chains, Strategic Accounts

  Job Description:

  The National Account Manager – East Chains position is responsible for the selling, communication, execution, and strategic development of Diageo’s Spirits business across ABC, Giant Eagle, Publix, BJs, Wegmans & Winn Dixie/SEG.

  This position leads the day to day relationship between each customer, Diageo, and the local distributor teams. You will partner with cross functional team of shopper marketing, category development, sales analytics, e-Commerce, Insights and local Distributor(s) to deliver plans that resonate with their customers. You will shape the overall account strategy and lead the annual planning for these customers to meet our critical initiatives of delivering value & share growth. The role will also lead all quarterly programming development, innovation sell-in, and communication of activities to deliver upon objectives.

  This opportunity will collaborate, plan and the implementation of priority sales drivers including promotion, distribution & visibility. In addition, this role will work with the Local Activation team, the local Chain Development Director (CDD), and distributor key account personnel to ensure plan delivery, local market execution, and share growth.

  Duties and Responsibilities:

  · Deliver against annual Revenue Sales Value (RSV), Distribution, & Share targets; as well as handle A&P & T&E budgets appropriately to the best benefit of the stated objectives.

  · Develop and implement annual operating plan for each chain, aligning customer and Diageo growth goals and opportunities, prioritizing accounts based on overall growth opportunities.

  · Develop strong relationships within each customer, wiring Diageo effectively into the buying, merchandising, marketing, operations and executive teams.

  · Develop, sell-in, and communicate quarterly programming plans, assortment reviews, innovation opportunities and customer-specific initiatives that support the overall annual plan.

  · Lead the communication process across a cross-functional team, which includes shopper marketing, sales analytics, category development, e-Comm, Diageo sales team and distributor partners.

  · Work closely with Diageo performance management team and distributors to ensure detailed execution of customer programming & distribution initiatives.

  · Lead opportunity and risk assessment process throughout the year to ensure course correction as needed to hit the annual plan; deliver on all monthly business performance management (BPM) requirements.

  · Assist in the design and develop customized annual plans that apply priority sales drivers to deliver Diageo financial and volume/value targets. The spirits annual plan will include brand level sales and marketing activity with extensive coordination with the key wholesalers & internal collaborators.

  · Financial Management: Assist in Running A&P/Trade spends, ensuring budgets are strategically aligned with brand and customer strategies and delivering return on investment targets. Lead communication with local business units to ensure alignment between East Chain A&P/Trade spends and existing local spends. They will review planned & committed A&P/Trade spends quarterly with the local Performance Director(s), Chain Development Director (CDD) and Finance Manager.

  Qualifications:

  · 4 Year College Degree Required (MBA or equivalent experience Preferred)

  · Shown demonstrated ability of at least 5 years required of calling on regional or national account customers, preferably in CPG or 3-tier categories like Alcohol Beverage

  · Self-motivated, strategic, results oriented, with a passion for winning

  · Strong communication and influencing skills internally and externally

  · Fact-based selling skills are critical; equally critical are business analytics & analysis skills to identify trends and category/brand opportunities across the EAST chain customer base.

  · Sophisticated organizational, interpersonal, negotiation, time management, fiscal management and presentation skills

  · Position will require travel for customer meetings and account calls to ensure local market/wholesaler collaboration

  · Consistent track record of influencing and negotiating customer strategy and execution

  · Deep understanding of sales analytics with IRI/Circana and Nielsen experience preferred

  · Ability to navigate across multiple collaborators and support personnel to gain all vital inputs to drive business objectives for key accounts

  · Experience working across a diverse beverage alcohol distributor network preferred (Open, Control and Franchise states)

  Worker Type :

  Regular

  Primary Location:

  Off Site Florida

  Additional Locations :

  Job Posting Start Date :

  2024-01-10

  Salary Range:

  Minimum Salary:

  $91395

  Maximum Salary:

  $152325

  At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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