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National Account Manager, Sales - Regional Chains
National Account Manager, Sales - Regional Chains-March 2024
Cadillac
Mar 22, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
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About National Account Manager, Sales - Regional Chains

  Job Description :

  Are you looking to play a pivotal role in attracting the next generation of best-in-class talent for one of the worlds most respected fast moving CPG’s?

  Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere.

  We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer! We produce an assortment of over 200 amazing brands – old and new, large, and small, global and local – that are enjoyed in more than 180 countries around the world!

  Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com,

  This role leads all aspects of the customer relationship: Strategic planning, distribution, execution, visibility, and promotion. This role works directly with Category Development, Shopper Marketing, Activation, Revenue management, Performance and Distributor teams to achieve our financial and performance goals.

  The NAM will be responsible for the development, implementation, and delivery of the Diageo Spirits AOP, Market Share, RSV$ and execution goals within a portfolio of 5 chain customers: (Meijer MI, Hy-Vee IA, Target MN, Stater Bros CA and Smart & Final CA).

  This role reports directly to the Sales Director, Regional Accounts West and will be based in Grand Rapids, Michigan.

  Key Outcomes:

  Deliver AOP and Performance goals, including financial, volume, and share targets.Develop strong relationships with each customer, wiring Diageo effectively into the buying, merchandising, marketing, operations, and executive teams.Develop and implement AOP for each chain customer, aligning Diageo growth goals and opportunities, and prioritizing accordingly.Develop, sell-out and communicate quarterly programming plans, assortment reviews, innovation opportunities, and customer-specific initiatives that support the plan.Lead the communication process across a cross-functional team, which includes Shopper Marketing, Category Development, Sales, Revenue Management and Distributor partners.Work closely with Diageo Performance Management team, Chain Development Director, and Distributor partners to ensure magnificent execution of customer initiatives.Lead opportunity and risk assessment process throughout the year to ensure course correction as needed to hit the AOP.Lead strong internal processes for forecasting, promo planning and M&E in line with agreed plans.Demonstrate fiscal competence, handling to be approved spending and overhead budgets.Demonstrate strong dedication to Diageo’s internal compliance policies.Negotiate and implement the annual JBP’ with the customers.

  Qualification and Experience Required:

  4-year college degree required (MBA or equivalent degree preferred).Demonstrated ability of 5+ years with specific calling on regional or national account customers in multiple sub channels (grocery, convenience, specialty), preferably in Alcohol or 3-tier categories.Self-motivated, strategic, goal-oriented, with a passion for winning.Strong organizational, communication and influencing skills are required.Shown success influencing and negotiating customer strategy and execution.Deep understanding of sales analytics with IRI or Nielsen experience preferred.Flair to work effectively within a matrix organization.Track record of financial success running a large portfolio through net revenue management.Track record of working with Brokers, Wholesalers and Distributors.

  Leadership behaviors

  Be Externally Curious: Embrace adaptability by actively seeking insights and anticipating trends.Collaborate Efficiently: Make decisions based on essential input, foster a culture of sharing, and embrace effective practices.Experiment and Learn: Encourage innovative solutions, be open to trying new approaches, fail fast, and learn from experience.Act Decisively: Prioritize progress over perfection, focus on what truly matters, and commit to decisions that drive things forward.General Manager Mentality: Align strategies with long-term goals and market trends that successfully deliver our strategic vision while navigating the complexities of the industry.

  Location: Grand Rapids, Michigan

  Worker Type :

  Regular

  Primary Location:

  Off Site Michigan

  Additional Locations :

  Job Posting Start Date :

  2024-01-04

  Salary Range:

  Minimum Salary:

  $91395

  Maximum Salary:

  $152325

  At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

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