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Multimedia Journalist and Content Strategist
Multimedia Journalist and Content Strategist-April 2024
Minneapolis
Apr 17, 2025
About Multimedia Journalist and Content Strategist

  Job ID359190 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code9703CG Employee ClassAcad Prof and Admin About the Job OVERVIEW If you tell stories in a compelling way, and know how to do it quickly, this is the job for you. As the Carlson School's inaugural multimedia journalist and content strategist, you will build this role from the ground up, shaping and defining the role for maximum impact. Every day, you will seek out and find stories about the people, places, research, and outreach that make us the top business school in the region. You will determine the best way to share these stories (video, audio, photo, etc) and then execute, using the ability to synthesize complex materials and communicate them in an easily understandable manner. The result will be a more engaged and informed community of supporters across the school's stakeholder groups. Working on the award-winning, high-performing Marketing & Communications team, you will inform and engage 400+ faculty and staff, nearly 5,000 students, and 60,000 alumni in 100+ countries via timely, relevant, and meaningful content. This position directly supports communications that are authentic, empathetic, personable, transparent, and instill a sense of belonging among people in our community of all identities. Additional skills we seek include someone who is a proactive communicator, with ability to build relationships across an organization, and is organized, unphased by tight deadlines, able to re-prioritize quickly, and thrives in a fast-paced, flexible environment. This role reports to the director, strategic communications. ADDITIONAL DETAILS At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work. The salary range for this position is $68,000-$72,000 depending on qualifications. JOB DESCRIPTION Multimedia Content Creation (75%) Be proactive to find interesting story ideas that advance the schools goals, support the content strategy, and/or provide value in a different way. Determine the most compelling way to tell specific stories and execute that, including via quick turn (one day or less) stories. Convey complex subject matter in an engaging and easy-to-understand style by using multimedia tools. Cultivate faculty, staff, students, and other sources for stories and expert commentary. Coordinate with the social media manager to create social-first content and to amplify other created content. Media Relations (15%) Proactively pitch stories, research, expertise and news tips about Carlson to reporters, editors and producers, in coordination with the associate director, strategic communications. Respond to media requests, as needed. Track and report media placements. Assist in researching and maintaining the school's media database. Project Management and Stakeholder Support (10%) Create schedules and timelines for communication vehicles using project management software, then manage to complete on time. Support videographer on shoots, as needed. Support events, as needed, with logistics, planning, and execution. Develop and implement processes to measure the effectiveness of multimedia communications efforts. Other duties as assigned. * The employer reserves the right to change or assign other duties to this position * Qualifications REQUIRED QUALIFICATIONS BA/BS plus at least four years of experience 2 years of relevant professional experience in journalism, video production, audio production, or related fields. If no professional experience, education, internships, and full-or-part time roles must add up to 6 or more years.) Demonstrated experience telling multimedia stories, with ability to shoot, edit, and write concisely and accurately explain complex subjects in a way that makes them interesting, i formative, and understandable to members of the public and to news media personnel. Track record of communicating or working sensitively and effectively across cultures, including historically marginalized/underrepresented communities. Ability to coordinate multiple projects simultaneously with minimal supervision, adhering to priorities and meeting deadlines. Ability to work on-site at the Carlson School 2-3 days per week (hybrid work environment). PREFERRED QUALIFICATIONS Experience in a news-gathering organization. Prior experience working in a deadline-driven, results-oriented environment with media and public relations professionals and with a wide variety of clients. Strong social media skills. Knowledge of Associated Press style. Familiarity with these tools: Canon camera equipment, Asana, Drupal, Canva, Adobe Creative Cloud, Microsoft Office Suite, Google applications. Benefits Working at the University At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work. The University also offers a comprehensive benefits package that includes: Competitive wages, paid holidays, and generous time off Continuous learning opportunities through professional training and degree-seeking programs supported by the Low-cost medical, dental, and pharmacy plans Healthcare and dependent care flexible spending accounts University HSA contributions Disability and employer-paid life insurance Employee wellbeing program Excellent retirement plans with employer contribution Public Service Loan Forgiveness (PSLF) Financial counseling services Employee Assistance Program with eight sessions of counseling at no cost with free or reduced rates in the Twin Cities metro area Please visit the for more information regarding benefits. How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume. Application materials must include a cover letter and resume to be considered for this position. Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section. To request an accommodation during the application process, please e-mail [email protected] or call (612) 624-UOHR (8647). Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.

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