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Mid Market Sales Senior Marketing Manager, Payments
Mid Market Sales Senior Marketing Manager, Payments-January 2024
Atlanta
Jan 19, 2025
ABOUT INTUIT
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve with TurboTax, Credit Karma, QuickBooks, and Mailchimp.
10,000+ employees
Consumer Goods & Services, Financial Services
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About Mid Market Sales Senior Marketing Manager, Payments

  Overview

  Come join the Mid-Market Marketing Team as the accountable marketing leader driving the accelerated growth of the QuickBooks Online Payments sales program. The primary responsibility of the role is to be the marketing single point of contact to accelerate growth and innovation through Go-To-Market strategy & execution of Online Payments and money products (e.g., Capital, Bill Pay). You will partner closely with the sales program leaders, as well as with our finance, marketing channels, operations, and product partners to drive strong business results on our QuickBooks Online Payments business.

  What you'll bring

  BA/BS or equivalent experience required, MBA preferred

  8+ years of marketing or consulting experience, with SaaS and Fintech strongly preferred

  Well versed in B2B go-to-market motions such as segmenting your target audience, product Market fit, competitive positioning, sizing potential demand and how you plan to meet it and offers, including thought leadership strategies and developing impactful demand generation and lead nurture campaigns

  Experience leading competitive and benefits-based selling and relationship marketing via sales

  Customer-centric mindset - Listens to customers, champions their success, and makes decisions that benefit the customer and the entire Intuit portfolio

  Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and develop business strategies and lead excellent execution

  Influences across teams to get things done, across all levels up to Executive and across multiple functions to achieve results by building strong relationships

  Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact near-term levers

  Scrappy can-do mentality with a bias for action, and a test & learn mindset

  Strong analytical and problem solving skills with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations

  Excellent verbal, written, visual/presentation and interpersonal communication skills

  Strong results orientation and decision making skills

  How you will lead

  Develop and implement the marketing plan to achieve our Payments Specialist Program sales pipeline goals - inclusive of our campaigns, bundles, demand gen strategies and enablement content plans

  Partner on the pipeline management strategy with a focus towards demand generation to the Payment Specialist program

  Identify and partner cross functionally to fill the gaps and capitalize on opportunities we have in content creation, testimonials and claims

  Deep understanding of how our product ecosystem is performing and what’s needed upstream in our campaigns to drive upgrade & attach

  Voice of customer insights from Sales to shape product roadmaps and marketing actions. Leverage insights gained from the Sales teams to turn into viable features and offers tailored for the QuickBooks Online Payments customers acquired through our Sales teams.

  Develop a deep understanding of our sales channels, competitive landscape, customers, and the Payments offerings to create strategies for driving conversion throughout the sales cycle

  Aid in creating insights that lead to high retention, increased product usage, and cross sell/up sell

  Be a strong advocate for sales team experience, and equip the team with the knowledge and tools to sell effectively

  EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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