Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　* This position follows a hybrid model of three days onsite and two days from home*

　　The Marketing Manager, Retention Marketing, will develop and manage direct-to-consumer marketing campaigns for Aetna Marketing to support the growing, fast-paced, Medicare Advantage and Dual Eligible Special Needs Plans (D-SNP) business lines. You will report to the Lead Director of Retention Marketing and will:

　　Design and deliver integrated communications campaigns (email, direct mail, digital) to support retention and net membership growth goals.

　　Work with the retention marketing team, internal departments, and outside agencies to strategize, plan and deliver integrated communications campaigns.

　　Set the direction and tone of communications projects. You’ll be assigned long-range projects and be reviewed through achievement of objectives according to pre-defined goals.

　　Consult with internal customers, including Management and peers inside and outside of Marketing, on marketing communications initiatives essential to the team's success. This requires the ability to quickly develop a working knowledge of the business.

　　Measure campaign results

　　Apply marketing principles, theories, and concepts.

　　Required Qualifications

　　2+ years of marketing work-related experience.

　　2+ years of knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting).

　　Preferred Qualifications

　　Healthcare marketing experienceEducation

　　Bachelor’s degree or equivalentPay Range

　　The typical pay range for this role is:

　　$69,300.00 - $152,600.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.