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Marketing Specialist - Spectrum News NY1
Marketing Specialist - Spectrum News NY1-July 2024
New York
Jul 6, 2025
ABOUT SPECTRUM
Spectrum provides a full range of advanced broadband services, including video entertainment programming, internet access, and home phone service.
10,000+ employees
Media, Telecom
VIEW COMPANY PROFILE >>
About Marketing Specialist - Spectrum News NY1

  Coordinate and implement marketing materials and promotions. Actively assist in supporting and leading community event activations and special projects. Provide full on-the-ground marketing support and engage with the editorial news team as the key marketing contact. Collaborate to develop shared processes and determine best practices for key initiatives and projects. Maintain marketing data to track and analyze marketing campaigns and promotions. Report on marketing campaign results. Lead key initiatives such as the community events activations, localization of campaigns, and management of the traffic and programming guides.

  Actively and consistently lead & support all efforts to simplify and enhance the customer experience.

  Coordinate and communicate with marketing team and other departments regarding the planning, creation and implementation of marketing campaigns and promotions.

  Serve as the resident expert on all things NYC, guiding localizations and customizations of campaigns at the state and local levels.

  Collaborate closely with key partners including Creative, Editorial, Digital, Operations and Sales.

  Lead local activations at community events from pre-event planning through day of event activation, and occasionally assist with events led by managers in other markets.

  Gather and consolidate data for marketing programs; create tracking system to report on campaigns, goals and results.

  Coordinate promotional efforts across multiple platforms.

  Contribute to marketing process improvement initiatives.

  Collaborate to identify and develop efficient processes for local and shared implementation and adapt best practices for key initiatives.

  Process marketing invoices and manage financial tracking systems.

  Track and summarize promotional campaigns and events to analyze success.

  Communicate with affiliates and vendors; make payment arrangements and review invoices.

  Maintain and update multiple programming guides as needed.

  Schedule promos across all traffic platforms (linear and digital).

  Review and analyze research findings and incorporate key learnings into marketing initiatives.

  Preform other duties as requested by supervisor.

  Required Skills/Abilities and Knowledge

  Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner

  Ability to take ideas from concept to completion; handle multiple projects under deadlines

  Ability to prioritize and organize multiple priorities effectively

  Ability to work independently and collaboratively

  Ability to work in a fast-paced environment and meet deadlines

  Demonstrated written and oral communication skills

  Project management skills

  Demonstrated organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision

  Demonstrated attention to detail

  Proactive attitude

  Self-starter

  Knowledge and ability to use the following office equipment: computer, telephone, copier, fax, calculator, and stapler

  Knowledge of basic mathematics

  Basic knowledge of marketing strategies, brand consistency and procedures

  Knowledge of cable television products and services

  Knowledge of apps and other digital products

  Knowledge of media and advertising techniques

  Knowledge of all social media platforms

  Proficient knowledge of personal computer and software applications (i.e. word processing, spreadsheet, Internet etc.)

  Required Education

  Bachelor's Degree

  College course work in Marketing or related field or equivalent experience

  Required Related Work Experience and Number of Years

  Marketing experience - 3

  Preferred Related Work Experience and Number of Years

  Experience in news environment

  Working Conditions

  Office environment

  In the field at events

  Requires occasional travel

  Ability to work events on select holidays and weekends

  Physical Requirements

  Ability to lift up to 25 lbs

  Exposure to moderate noise levels

  Ability to reach with hands and arms, to bend, to talk and hear, and to read and use a computer

  Ability to use, handle, and manipulate objects such as paper, pencils, keyboards, and mouse

  Vision ability: close vision, peripheral vision, and ability to adjust focus

  Ability to work while seated for prolonged periods of time

  MSU302 2023-24206 2023

  Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

  A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

  The pay for this position has a salary range of $60,400.00 to $116,200.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.

  Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

  Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

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