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Marketing Manager, Customer Retention
Marketing Manager, Customer Retention-January 2024
Englewood
Jan 18, 2025
ABOUT DISH
Our adventure began by changing the way people watched TV, bringing DISH to where big cable wouldn’t: rural America. Since then, we have reinvented ourselves and our own industry with Sling TV to give
10,000+ employees
Telecom
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About Marketing Manager, Customer Retention

  CO Salary Range: USD 96,250.00 - 137,500.00 per year

  Department Summary

  DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service - Sling TV - that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

  Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

  We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

  Opportunity is here. We are DISH.

  Job Duties and Responsibilities

  DISH is seeking a dynamic and results-driven Marketing Manager specializing in Customer Lifecycle for our Sling TV platform. As a pivotal member of our marketing team, you will play a crucial role in enhancing customer retention strategies and driving engagement throughout the customer lifecycle. This position offers a unique opportunity to leverage your expertise in developing and implementing targeted marketing initiatives, ensuring a seamless and compelling customer journey on the Sling platform. Join us in shaping the future of entertainment as we strive to optimize customer experiences and solidify our position as a leader in the streaming industry.

  Key Responsibilities:

  Leads the strategy, development, and execution of Sling's existing customer marketing and communications to maximize engagement and reduce churnLeads the team that creates life-cycle ad-hoc and automated marketing communications via multiple marketing channels (email, in-app message, push) for retention purposesResponsible for the review, planning, development, and execution of marketing campaigns that help manage churn rates across Sling's subscriber baseDevelop communication strategies and execution for Sling's rewards/loyalty programWork as part of a cross-functional team that includes product, design, and development to build and bring related products to marketMaintain a content calendar of life-cycle marketing efforts around live TV events, sports, and other critical programming eventsPartner on interpreting analytic data across marketing campaigns to drive key customer retention KPIsCross functionally work with internal and external creative departments, Marketing, Operations, Product, and Analytics teams to implement strategiesEstablish working project plans and calendars with the ability to adapt to ongoing business changes and market needsManage the marketing budget and track the ROI of marketing campaignsSkills, Experience and Requirements

  Education and Experience:

  Bachelor's Degree in Marketing or related disciplines are strongly preferred; a degree from a four-year college or university with 5-7 years or equivalent combination of education and experience is preferredSkills and Qualifications:

  Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing environment, and demonstrate a sense of urgencyStrong background in developing creative marketing strategies and following through with execution and analysisExcellent project management skills; ability to multitaskStrong relationship skills to work cross-functionally and leverage different departments to meet tight deadlines and overcome obstaclesSalary Range

  Compensation: $96,250.00/Year - $137,500.00/Year

  Compensation and Benefits

  We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

  The base pay range shown is a guideline. Individual total

  compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

  This will be posted for a minimum of 3 days or until the position is filled.

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