At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

　　Mid Market Marketing Lead

　　Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We're looking for an EMEA Midmarket Marketing Lead that understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this new role, you'll own the inbound customer journey for midmarket prospects for EMEA, responsible for generating pipelines.

　　You'll work closely with EMEA and US marketing, as well as Sales, Customer Support, Partner and Web teams to ensure flawless execution of demand gen campaigns across multiple channels. You will report directly to the Senior Director of Marketing.

　　How You Will Make a Difference

　　Ideate, design, and execute the Midmarket inbound marketing customer journey across all channels. Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels Work closely with the Analytics team to ensure transparent and accurate reporting of key performance indicators. Optimise audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads. Optimise end-to-end customer journey by partnering with content and creative teams to optimise existing content and ideate/build new content to keep leads engaged. Collaborate and work cross-functionally to align campaign strategies and goals across the organisation including Brand, Lifecycle, Product Marketing, Content Marketing, Self-Serve Growth, Web, and SEO. In conjunction with Marketing Ops, build out the lead scoring model for Midmarket and leads to ensure conversion of MQLs. Define and build measurement plan with Analytics team ensuring understanding of success drivers and growth levers by country, audience, channel and tactic Gather and analyse campaign performance, including reporting learnings and developing wrap reports of key findings and best practices Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritisation across multiple stakeholders

　　Who You Are

　　8+ years of experience in combination of channel, performance, email, demand gen, and integrated campaign marketing. 5+ years working in B2B SaaS marketing capacity with focus on selling into Enterprise buying centres. Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel. Experience managing a budget Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams. Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout. Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models. Google Analytics and Salesforce Preferred Excellent organisational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise Comfortable in a fast paced, agile and high growth environment

　　Klaviyo in EMEA

　　As part of the Klaviyo team you will be looked after with some great benefits locally in EMEA including equity for all, private health cover for you and discounted for your household, financial and professional coaching, a generous annual learning allowance (£2.5k), 22 weeks full pay primary caregiver leave (16 week secondary) and free books (yes, any books!) to name a few.

　　#LI-Hybrid

　　The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law

　　Pay Range in Local Currency:

　　£87,200-£130,800 GBP

　　Get to Know Klaviyo

　　We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

　　Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

　　IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

　　You can find our Job Applicant Privacy Notice here .