Overview:

　　To support the strategic marketing and growth plan for La Mer in Asia Pacific. Work closely with the regional team and the affiliate teams to deliver the business unit objectives.

　　Key Responsibilities:

　　In addition to following La Mer's policies and procedures, key accountabilities include, but are not limited to:

　　Consumer Engagement

　　• Support on Events planning and coordination (SG Derm Event, Round table and WOD internal event)

　　• Support on La Mer Spa project management and roll-out

　　• Support the development of launch GTM toolkits with APAC-specific strategies driven from relevant consumer insights

　　• Monthly CRM KPIs reporting for insights on key programs, track progress on recruitment, retention and reactivation based on FY23 Consumer KPI

　　• Support Recruitment Campaigns across the region for maximum impact

　　• Support markets on implementation of annual CRM and loyalty programs. Assist on Waves de la mer loyalty program rollout by working with local brands and local EMD for objective setting, program design and launch planning.

　　• Support the rollout of HV Elevation program, proactively shares ideas for year-round eventing activation that bridge Global offerings and local needs.

　　• Support unity media strategies and framework across full funnel to drive media efficiency & ROAS.

　　• Consolidate APAC media needs for feedback to global asset development in future campaigns.

　　• Support the implementation of APAC advocacy strategy to optimize EMV, improve brand desirability and strengthen product advocacy communications through influencer content.

　　Qualifications

　　Key Requirements:

　　• Passion in beauty, particularly within the skincare industry.

　　• Proficient in MS office - PowerPoint, Excel, Word).

　　• Passionate and articulate individuals with strong interpersonal skills.

　　• Proactive and entrepreneurial mindset. We like candidates with a problem-solving attitude that are keen to take new challenges and take ownership.

　　Job: Marketing

　　Primary Location: Asia Pacific-CN-HK-Yau Tsim Mong

　　Job Type: Standard

　　Schedule: Full-time

　　Job Number: 2318975