Home
/
Advertising and Marketing
/
Marketing Development Strategist
Marketing Development Strategist-November 2024
Bloomington
Nov 27, 2024
ABOUT STATE FARM
State Farm helps customers protect the things that matter most to them.
10,000+ employees
Financial Services, Insurance
VIEW COMPANY PROFILE >>
About Marketing Development Strategist

  Overview

  We are not just offering a job but a meaningful career! Come join our passionate team!

  As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

  We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

  Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!

  Responsibilities

  Our Marketing Branding & Acquisition division is seeking an Analyst for our Strategy team. Our team is tasked with building foundational marketing strategies in consideration of the full consumer funnel to drive brand and product growth. We identify and define business opportunities and strategic road-maps to fuel marketing plans and campaigns, while understanding and articulating the impact on business results. This individual will be responsible for:

  Develops marketing strategies aligned with enterprise priorities and objectivesLeverages data and consumer insights to drive strategic development and recommendations grounded in business realities to best meet consumer needsResponsible for developing marketing strategies, including the master brand, distribution strategy, consumer targets, segment life-cycle strategy (acquisition through cross sell, retention, and advocacy) and the overall campaign marketing strategy.Contributes to the development, evaluation, and interpretation of measurement frameworksEvaluates new opportunities for strategic alignment and marketing contribution, while remaining current on industry trendsDevelops and presents annual campaign briefsIdentifies appropriate stakeholders and works collaboratively to encourage diverse perspectivesQualifications

  Advanced degree in Marketing/Advertising/Business Administration preferred, 3+ years marketing experience required.Experience in a brand strategy, marketing strategy or related analytics role is highly preferred Understanding of brand and marketing performance and effectiveness measurementsAbility to consume complex data and research, connect disparate data points to draw meaningful insightsUnderstanding of analytic and storytelling approaches, and skilled at translating and communicating complex concepts and ideas across all levelsAbility to build and maintain relationships across teams, departments, peers, and various levels of leadershipA proven track record of driving strategic direction in aligned and actionable waysExperience working with analytics teams, creative and media agenciesAdditional Details:

  Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

  Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

  Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

  Hub Locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; Bloomington, IL

  For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

  For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

  For Colorado candidates: Application deadline is expected to close on 1/5/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click \"Apply\" on the job listing page on the State Farm Career site.

  For California, Colorado, Connecticut, Hawaii, New York City, and Washington (state) candidates: Salary Range: $100,500 - $210,000 | Potential Yearly Incentive Pay: 0-15% of base pay

  Competitive Benefits Including:

  401k PlanHealth InsuranceDental/Vision plansLife InsurancePaid Time OffAnnual Merit IncreasesTuition Reimbursement Health Initiatives For more details visit our Benefits Summary page

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Copyright 2023-2024 - www.zdrecruit.com All Rights Reserved