The primary purpose of this position is to create awareness and demand for CDW solutions by planning, developing, implementing and tracking client-facing marketing campaigns/events. This position works closely with the program manager, internal stakeholders and business partners in driving marketing strategies and relies on experience and judgement to plan and accomplish goals working with direct supervision.
Key Areas of Responsibility Assists with development, planning and implementation of marketing strategies. Coordinates and executes marketing tactics from concept to completion including, but not limited to: live in-person, live and on-demand virtual events; nurture campaigns; and promotion via digital/social tactics through working with Performance Marketing team Manages development and planning of all program assets including sales enablement, solution/campaign collateral, etc. Manages campaigns in accordance with strategic initiatives, business partner funding and internal processes Maintains accurate campaign/tactic records including, but not limited to: budgets; timelines/status; proof of performance; leads and ROI Manages and maintains internal sites dedicated to housing marketing resources, internal communications, and strategic initiative information. Education and/or Experience Qualifications Bachelor's degree in Marketing or a related business field OR 2 years of Marketing experience
Required Qualifications Demonstrated skills in project management, presentation, organization and follow-through Demonstrated ability to handle multiple projects simultaneously Demonstrated ability to understand and apply technical product information into client-facing demand generation tactics Demonstrated effective communication skills Proficient with Microsoft M365 Applications; Excel, Word, Outlook, PowerPoint, SharePoint, Teams and OneDrive
Preferred Qualifications Knowledge of digital advertising/social strategies Event management experience