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Marketing & Business Development Manager
Marketing & Business Development Manager-March 2024
Brussels
Mar 18, 2025
ABOUT WHITE & CASE
White & Case is a global law firm with longstanding offices in the markets that matter today. Our on-the-ground experience, our cross-border integration and our depth of local, US and English-qual
1,001 - 5,000 employees
Law
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About Marketing & Business Development Manager

   Firm Summary

  White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

  With lawyers and staff operating from more than 47 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key financial markets and our strengths in handling complex cross-border work.

  It's not just about our global network of offices and shared services centers; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It's one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

  Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.

   Position Summary

  The primary focus of the role is to support the Brussels and Luxembourg Partners to translate global strategy into relevant local business development and marketing strategy, including developing and implementing specific business development and client initiatives.

  The BeLux transactional practices are strongly interconnected, with a common regional business development and marketing strategy, which translate in both common and individual initiatives. The BD manager role is responsible for the BeLux region and covers the following practices: Debt Finance, Capital Markets, Corporate/M&A, Private Equity, Investment funds, Disputes, Restructuring and Tax.

  The successful candidate will be working with driven partners and senior BD team members. The key to success in this role is to bring energy, ideas, commitment, and organisation to the table.

   Duties and Accountabilities

  Client development Working with partners on client development initiatives, including defining action plans to win more business from existing clients and identifying new targets. Seeking opportunities to cross-sell the office practices across sections in EMEA, Americas, and the rest of the network. Managing and driving the preparation of pitches, proposals, capability statements and other client presentations materials. Developing and executing client development activities including, webinars/seminars, conference sponsorships, client events and thought leadership campaigns. Capturing and analysing data (both quantitative and qualitative) on opportunities, pitch outcomes and feedback Marketing / Communications Managing the office media relations activity and developing innovative ways to increase visibility via engagement with the press, including on social media. Managing the office's profile and presence on the Firm's intranet and website. Implementing best practice and leading the drafting of all relevant directory submissions (Legal 500, Chambers & Partners, etc.), league tables and award entries. Supporting the office employer brand and other recruiting communication campaigns along with HR Manager. Operational Be responsible for the Marketing/Business Development budgeting process for the office. Ensuring first-class business development infrastructure (e.g. credentials, lawyer CVs, CRM database, etc.) is in place and efficient systems exist to capture data, analyze and report. Managing the office's internal bulletins and contributing to other Firm marketing reports. Facilitating the sharing of information with marketing colleagues in other offices and practices. Team Management Leading the BeLux BD & Marketing team, including one BD Specialist based in Brussels. Responsibility for the education, mentoring and career development of direct report(s).

  The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

   Education, Experience, and other Qualifications

  The ideal candidate will be a university graduate with sound track record (likely 7 years plus) of relevant business development/marketing experience for another international law firm. Excellent communication skills in English, both written and oral - good knowledge of Dutch or French, and any other language is an asset. Pragmatic, self-motivated and able to work independently and unsupervised - balanced with a team player attitude. Able to engage, build strong relationships and gain confidence of colleagues at all levels. Commercially minded, strong attention to detail should be balanced by big picture vision. Seasoned project manager with well-developed planning and organization skills - must be able to work to tight deadlines, juggle multiple projects and deliver under pressure. Strong work ethic, sense of professionalism and responsibility. High professional standards, and a passion for working in an international environment. Good systems and database skills including Word, Excel, PowerPoint and CRM applications.

   Reporting

  This role reports to the BD Director Continental Europe based in Paris, as well as to the Office Executive Partners of our Brussels and Luxembourg offices.

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