Marketing and Communication Senior Specialist

　　Description

　　Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place, and work with today's most innovative thinkers to solve the world's toughest problems.

　　We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about.

　　We are looking for a talented Marketing and Communication Senior Specialist to join our team specializing in Communications for the Corporate/CBS Business Segment in Indianapolis, IN.

　　In this role, you will make an impact in the following ways:

　　Supports Communications initiatives across the function, and manages projects and ongoing initiatives. Leads and maintains project, account, and vendor management. Solves non-routine cross-functional problems. Contributes to strategy and planning. Maintains and develops relationships with stakeholders/leaders/vendors. Builds, contributes, leads, and executes strategic communications planning (marketing promotional plan/communications plan). Leads tactical execution of marketing and/or communications plans. Identifies and contributes to process improvement and functional excellence. Simplifies complex messages. Writes, edits, and creates content and strategic messaging and adheres to relevant style guides. Learns, adheres to, represents, and champions Cummins's brand. Manages, supports, and maintains budget/financials. Event preparation and execution. Leads functional training, and creates and delivers presentations. Compiles, analyzes, and utilizes metrics, data, and analytics. Understands digital tools, trends, and channels. Qualifications

　　Skills Customer focus - Building strong customer relationships and delivering customer-centric solutions. Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company's reputation. Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media. Data Analytics - Discovers, interprets, and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem-solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data-driven business decisions. Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action. Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value. Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics. Persuades - Using compelling arguments to gain the support and commitment of others. Being resilient - Rebounding from setbacks and adversity when facing difficult situations. Demonstrates self-awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders. Business Writing - Writes business messages using appropriate grammar and style guidelines for the given format or publication and target audience; simplifies complex information into messages relevant to the target audience. Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Education, Licenses, Certifications College, university, or equivalent Bachelor's degree in Communications, Marketing, Graphic Design, or a related subject required. Experience Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content). Graphic design skills, and visual communications channel capabilities preferred. Experience with a global organization preferred. Client/account management preferred. System integration/account management for marketing roles preferred. 6 Sigma, Value Stream Transformation, continuous improvement experience preferred. B2B experience preferred. Background: We are looking for our next Marketing and Communication Senior Specialist. In this role, you will be responsible for developing and executing comprehensive content strategies, while bringing a creative flair through graphic design and compelling writing. We're looking for a Swiss army knife-style employee -one who can do all things creative. This role requires a unique combination of strategic thinking, design proficiency, and strong writing capabilities. The Creative Content Strategist will collaborate with cross-functional teams to produce visually appealing and engaging content that aligns with brand goals and resonates with the target audience. Description Qualifications:

　　1. Content Strategy and Planning: Develop and implement content strategies that align with overall marketing objectives. Conduct thorough research to understand target audiences, industry trends, and competitive landscapes. 2. Graphic Design: Create visually stunning graphics for various platforms, including social media, websites, and marketing materials. Design engaging infographics, illustrations, and other visual content to enhance overall brand messaging. 3. Copywriting and Content Creation: Craft compelling and persuasive copy for a variety of content types, including blog posts, articles, social media posts, and marketing collateral. Ensure consistency in brand voice and messaging across all written content. 4. Audience Persona Development: Develop detailed audience personas to guide content creation and design decisions. Collaborate with stakeholders to tailor content to specific target segments. 5. Creative Ideation and Conceptualization: Lead brainstorming sessions to generate creative content ideas. Develop innovative concepts for various content types, including blog posts, videos, infographics, and social media content. 6. Content Calendar Management: Create and maintain a content calendar that integrates graphic design and writing elements seamlessly. Coordinate with internal teams to align content production with marketing campaigns and product launches. 7. Collaboration and Coordination: Work closely with writers, designers, and other creative professionals to bring content ideas to life. Foster collaboration across departments to ensure a unified brand voice. 8. Performance Analysis and Optimization: Analyze the performance of content using relevant metrics and analytics tools. Use data insights to optimize content strategies and design elements for maximum impact. 9. SEO Integration: Collaborate with SEO specialists to ensure written and visual content is optimized for search engines and aligned with SEO best practices. 10. Stay Updated on Design Trends: Keep abreast of design trends and incorporate innovative visual elements into content strategies. Excellent communication and collaboration skills. Familiarity with SEO best practices. Strong project management skills with the ability to multitask and meet deadlines. Proficiency in graphic design software (e.g., Adobe Creative Suite). Strong writing and editing skills with an eye for detail and creativity. Knowledge of the latest trends in digital marketing, content creation, and graphic design. Compensation and Benefits Salary range is $84,000 - $126,000. Please note that the salary range provided is a good-faith estimate of the applicable range. The final salary offer will be determined after taking into account relevant factors, including a candidate's qualifications and experience, where appropriate. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage, and a full complement of personal and professional benefits. Cummins and E-verify At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Job COMMUNICATIONS

　　Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

　　Job Type Experienced - Exempt / Office

　　Recruitment Job Type Exempt - Experienced

　　Job Posting Dec 20, 2023, 5:00:00 AM

　　Unposting Date Ongoing

　　Organization Corporate

　　Role Category Hybrid - Potential for Partial Remote

　　Relocation Package Ineligible

　　Req ID: 23000BAO