Home
/
Advertising and Marketing
/
Marketing Analyst
Marketing Analyst-September 2024
Mississauga
Sep 21, 2024
ABOUT MATTEL
Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.
10,000+ employees
Consumer Goods & Services, Entertainment & Gaming
VIEW COMPANY PROFILE >>
About Marketing Analyst

  Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

  The Team:

  The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers and retailers. Our Marketing team is responsible for adapting strategic and commercially viable marketing programs from globally developed strategies, and contributing to retail executions for all of the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher-Price).  The Marketing team is the engine for Mattel Canada, acting as business managers, with responsibility for delivering business results through pricing, line selection, marketing communications, media investments and close partnership with all stakeholders in the business.  In this team, you can expect to have a dynamic, fast paced, and nimble role where you have true accountability and team collaboration.

  Job Description

  The Opportunity: 

  As a Marketing Analyst, you will be exposed to core business processes and systems to gain experience within commercial marketing at Mattel. This role is a great opportunity to work on a brand team where you’ll play a critical role in driving profitable growth for some of the world’s most iconic brands.

  What Your Impact Will Be: 

  Business Reporting & AnalysisMonitor key trends, brands, and competitors’ performance through regular (weekly, monthly, quarterly) data collection and analysis. Retailer store visits as required.Pre and post analysis of key item performance, marketing spend and media effectiveness, pricing strategies and market share.Assist marketing team in creating ad hoc reports and doing deep dive analysis for brands to create insights that inform future marketing strategies and plans.Brand ManagementWork in collaboration with the Associate Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.Manage adaptation of GBT creative to meet local needs; liaise with local advertising, promotional and PR agencies to traffic assets and ensure timely execution of all marketing campaigns.Collaborate with cross-functional teams to drive and execute key business initiatives.Administrative SupportCreate and disseminate marketing bulletins to update cross-functional teams on new product news, marketing activity, program performance and results.Manage all product line changes (new adds/drops, dash codes, etc) and ad-hoc information requests.Maintain internal collateral (presentations, logos, brand guides, etc) in clearly organized locations.Back up for Marketing Associate as required. Qualifications What We’re Looking For: 

  Successful candidates have proven problem-solving and analytical skills with the ability to gain insights and develop recommendations.  This is an opportunity for future development and progression to build a marketing career with the global leader of the Toy & Entertainment industry.

  You also have:

  Bachelor Degree in Business or MarketingExcellent analytical aptitude and data interpretation abilitiesDemonstrated creativity, curiosity, and critical thinking skillsDemonstrated leadership and collaboration skillsHigh level of initiative, assertiveness and self-directionExcels in a team environmentStrong written and verbal communicationProficient use of Microsoft Office Suite (Excel, Word, PowerPoint) The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

  Employees interested in applying for this position must submit a resume along with a letter indicating the position that they are applying for within five (5) working days from posting date to Leena Bukhari. Referrals of external candidates are welcome via the employee referral program or via email to: [email protected].      

  Additional Information Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

  What It’s Like to Work Here:

  We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Our Approach to Flexible Work:

  We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

  Who We Are:

  Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

  Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

  Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

  Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Copyright 2023-2024 - www.zdrecruit.com All Rights Reserved