Job Description
About Us:
Here at Thermo Fisher Scientific, our industry-leading scale means unparalleled commercial reach, outstanding customer access and a global footprint. Our broad customer base, from research, clinical to commercial production means you can have a broad and significant impact. All while working in an environment where you will be supported, valued and rewarded for your performance. Join our Sales & Marketing team with an unmatched depth of capabilities and help our customers tackle some of the world's toughest challenges.
The Marcom Specialist is a member of the European Marcom Team. In this role, they will have opportunity to implement EU-wide regional programs and digital tactics. They will build collaborative partnerships with Commercial, Digital and downstream marketing implement high impact campaigns to drive revenue through the channels. You possess eye for business and analytical scale, and find the digital ecosystem appealing;
Key Responsibilities :
Create and implement the mentioned programs.Customer journey and patient pathway planning/use of personas and content mapping approaches to support standard methodologyEvent project managementPPI to improve or create new marketing processes for improved efficiencyExecution of digital tactics' ex: web, email/automation, account-based marketing, Search marketing (SEM/SEO inc 3rd party digital ads), Social Media, video, PDF sales collateralCoordination/briefing of agencies for translation of EU or global campaigns to suit the specific needs of customers within target countriesAdvise on marketing standard process to ensure effective creation and execution of regional campaigns and eventsCompliance with brand guidelines/standards, legal/regulatory guidelinesMentor new or junior team members to enable them to work independently on projectsCoordination and collaboration with external suppliers, agencies, publishersSet up promotions with tracking capability and collate and report out on marketing project performance and advise on optimization strategiesOptimise marketing tactics using data in order to deliver on targetsCraft good marketing copy that is suitable for the chosen media/channelReports to Regional Snr Manager Marketing Operations IDD (EU)10% travel ranging to 40% for events management at certain times of the year
Education:
Marketing degree + 1+ years' experience or 2+ years' marketing experienceExperience in working CEIVD, IVDR and Med-tech Code complianceDiagnostics/med tech/pharmaceutical marketing backgroundFluent written/spoken English + 1 other European language Italian/French/Spanish/German
Knowledge, skills and abilities:
Marketing in a healthcare setting to Healthcare providers, clinicians and patientsStrong communication skills, marketing data analytics and trends analysis, project management and planning skillsAnalytical skills and the ability to work in multifaceted environment with multiple projects/tasksWorking within a global multi-site organization
Conditions:
Remote workingIt is a fixed term contract of 6 months.
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.