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Manager, Product Marketing
Manager, Product Marketing-November 2024
New York
Nov 23, 2024
ABOUT WARNER BROS. DISCOVERY
Warner Bros. Discovery is a premier, global entertainment company focused on offering the most dynamic media & streaming experience in the world.
10,000+ employees
Technology, Engineering
VIEW COMPANY PROFILE >>
About Manager, Product Marketing

  Every great story has a new beginning, and yours starts here.

  Welcome to Warner Bros. Discovery… the stuff dreams are made of.

  Who We Are…

  When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

  From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

  Your New Role...

  As Product Marketing Manager, y ou'll play a pivotal part in marketing our evolving product features for Max. This role is a blend of creative marketing initiatives and analytical rigor. Acting as a crucial link between Product teams, T ech teams , and M arketing teams , your efforts will directly contribute to enhancing customer retention and engagement. Reporting to the Global Director of Product Marketing, you'll thrive in a dynamic environment, and directly impact Max's visibility and appeal in a competitive market .

  Your Role Accountabilities...

  Develop and implement innovative marketing strategies to attract and retain subscribers, utilizing market research and data analytics to inform decision-making

  Execute on PMM playbook to support the release of new features and drive feature adoption

  Spearhead evergreen educational campaigns for existing features to encourage usage

  Serve as a liaison between technical and go-to-market teams

  Coordinate cross-functional teams to ensure successful product feature launches

  Develop and experiment with new marketing strategies for membership programs

  Continuously assess and report on the effectiveness of marketing campaigns

  Stay abreast of industry trends and consumer behaviors, leveraging insights to adapt marketing approaches and maintain a competitive edge in the streaming market

  Measure and report on the performance of marketing campaigns, providing actionable insights to continually refine strategies and drive business objectives

  Champion the Max brand values in all marketing initiatives, ensuring alignment with the company's vision and commitment to delivering exceptional entertainment experiences to consumers

  Qualifications & Experience...

  Excellent collaboration skills, with the ability to work effectively across various departments and with external partners

  Aptitude for presenting complex concepts clearly and persuasively

  Strong project management skills

  Proven track record of developing and executing successful marketing campaigns

  A passion for problem solving within an ever-changing industry

  Proven experience in product marketing and project management preferred

  Experience in customer loyalty program management preferred

  Bachelor's degree in marketing , Business, Communications, or a related field is preferred

  How We Get Things Done…

  This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

  The Legal Bits…

  In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

  Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

  If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].

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