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Manager, Pricing & Yield
Manager, Pricing & Yield-November 2024
New York
Nov 21, 2024
About Manager, Pricing & Yield

  Why Hearst Magazines?

  Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Oprah Daily. We reach more than 150 million people every month in the United States alone.

  But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

  Your Impact

  The Manager, Pricing & Yield will own the intersection of building good deals for our advertisers and managing smart business practices for the company along with leading a team of Analysts.

  In the role, they will dive into data, build reports and communicate opportunities to our stakeholders. Insights can create outcomes, and we aim to provide intelligence to help drive collaborative discussion and prioritization across the Revenue operation.

  They are relied upon to set best practices, use macro trend reporting to improve individual deal flow, and work with the Director to develop & implement new processes.

  What You'll Do

  The Manager, Pricing & Yield will build and manage a team of Analysts, whose daily responsibilities include reviewing deals pre and post sales. Your team will be responsible for:

  In pre-sale stages, oversee inbound pricing requests from our Client Success teams, advising on media math to reach advertiser goals. Help reinforce healthy business rules related to rates, margins, discounting and makegoods. In post-sale stages, oversee the insertion order approval process to identify potential risks in IOs/media plans prior to signature. Define and update process documents for our internal teams to follow, but also find creative ways to lean into our offshore partners to accelerate the work. Coach the team: Manage employee onboarding, performance, feedback, and goal setting with a clear understanding of how their work intersects with the entire Revenue Operations team to set them up for success. Give feedback and support to help create strong relationships with Sales and Client Success. Act as a point of escalation for Client Success and Campaign Management teams to aid in exception requests and evaluating the impact of pricing decisions on the success of programs. Build and maintain our digital rate card, including agency rates and associated business rules. In addition to overseeing the day to day work, and associated workload, the Manager should also take the time to think big picture: recapping metrics related to their process on a monthly basis to help inform overall strategy. This includes identifying trends from the market, evaluating margins by business unit, and understanding the value of our inventory holistically to employ strategic decision making on individual campaign levels. The ideal candidate understands that Pricing & Yield decisions are meant to drive the business as much as protect it. Therefore, proactive, helpful communication to their partners in Marketing and Client Success help drive quick turnarounds and smarter deals. They create turnkey frameworks and processes to make this happen quickly. Develop and maintain a clear understanding of all primary source data: SalesForce (CRM), AdPoint (OMS), ad server data transfer files (GAM), and any other sources that help us better understand how our advertisers meet our audiences.Who You Are

  3-4 years advertising yield or pricing experience. Minimum 5 years in media advertising required.

  Previous management experience working directly with independent contributors preferred. Experience building inventory reports, rate analyses, and profit models required. BA/BS degree in Business, Economics, Mathematics, or equivalent practical experience. Masters Degree preferred. Deep understanding of digital web analytics, audience and automated buying channels. Must have strong written and verbal skills. Highly competent user of Excel, Salesforce and other reporting platforms. Ability to "see past the numbers", adapt to change and effectively explain concepts to audiences with varying levels of experience/understanding.The base salary for this role is $113,000 to $120,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future.

  This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.

  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

  #LI-HR1

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