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Manager, Paid Media Decision Science
Manager, Paid Media Decision Science-February 2024
Frisco
Feb 4, 2025
ABOUT TIAA
TIAA is a financial services company that specializes in providing retirement plans, IRAs, mutual funds, and life insurance.
10,000+ employees
Insurance
VIEW COMPANY PROFILE >>
About Manager, Paid Media Decision Science

  Decision Science

  This role will be a critical position within the data strategy, infrastructure and decision science function within the TIAA marketing analytics organization and evolving our paid media data and reporting infrastructure. The individual will interact across XFN marketing and product partners to understand the paid media landscape, scope out and build the proper infrastructure, scale reporting and deliver insights to drive the short and long term marketing strategy. Key skills critical to success in this role are ability to build strong partnerships across the firm, strong analytical skills, executive communication, ability to influence and drive actions based on insights.

  Key Responsibilities and Duties

  Build analytical power-user tools, to explore data and respond to business questions. Partner with data scientists as needed, effectively interpret statistical models for business use cases.

  Work with log level website data in SQL databases to uncover insights and build robust reporting deliverables.

  Regularly interact with business partners to understand business needs, craft problem statements to effectively design appropriate analytics solutions.

  Conceptualizing, developing and continuously optimizing dashboard reporting for operations and executive management to enable data driven decision making.

  Analyzing results for multiple functions and communicating conclusions from complex models to a wide range of audiences.

  Succinctly articulate business problems to an executive audience, build appropriate visuals to tell a compelling story using customer, product insights.

  Partner across the organization to understand key business drivers, develop tools to explore leading indicator, develop scenario-based projections to forecast short and long-term trends.

  Educational Requirements

  Bachelor's Degree RequiredWork Experience

  3+ Years Required; 5+ Years PreferredPhysical Requirements

  Physical Requirements: Sedentary WorkCareer Level

  7IC

  Required Qualifications:

  3+ years working with marketing data in an analytical role

  Bachelor's degree

  Preferred Qualifications:

  5+ years working with marketing data in an analytical role

  Previous experience with Decision Science

  Programming experience in SAS/Python/R and SQL, stored procedures

  Previous experience with data manipulation and visualization tools such as Tableau, DOMO, Alteryx

  Previous experience with common source systems and platforms such as but limited to Salesforce Marketing Cloud, Adobe Analytics, Google Analytics, Nielsen, Social Platforms, etc

  Experience in data governance and hands-on tag and variable implementation experience for product launches, using Web Analytics tools (i.e. Google Analytics, Adobe Analytics, etc) or Tag Managers (i.e. Tealium, Google Tag Manager, Segment, etc.)

  Experience in utilizing typical tools and technologies in data management and warehousing such as Snowflake, CDPs, etc.

  Experience working with omnichannel media analytics for both agencies and clients related work

  Experience working with JIRA, Confluence, or equivalent

  Exposure to A/B Testing methodologies, crafting targeted custom variables, segmentation, and analyses to validate a hypothesis

  Good understanding of Attribution Analysis to examine marketing campaign influence in site traffic volume and conversion rates.

  Experience manipulating large datasets and presenting complex information in an easy to understand way for business stakeholders

  Experience managing various stakeholder groups, with clear and concise communication to help them identify business goals, translate them into measurable KPIs, and set expectations on reporting impact

  #LI-KD2

  Related Skills

  Business Acumen, Data Preprocessing, Data Science, Innovation, Machine Learning, Market/Industry Dynamics, Predictive Modeling, Programming, Statistics

  Anticipated Posting End Date:

  2024-02-05

  Base Pay Range: $93,750/yr. - $156,250/yr.

  Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

  Company Overview

  TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

  Benefits and Total Rewards

  The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .

  Equal Opportunity

  We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

  Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .

  Accessibility Support

  TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

  If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

  Phone: (800) 842-2755

  Email: [email protected]

  Privacy Notices

  For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

  For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

  For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

  For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

  For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

  For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

  For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

  TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

  Privacy Notices

  For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

  For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

  For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

  For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

  For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

  For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

  For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

  Nondiscrimination & Equal Opportunity Employment

  TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

  EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)

  Pay Transparency

  Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)

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