Company Description

　　A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

　　Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we’re untethered from any specific medium or method—we go where ideas will work best.

　　We are an expanding network with more than 5,000 employees, with 12 agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi & Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

　　Job Description

　　The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

　　RESPONSIBILITIES:

　　Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)

　　Accurately and effectively estimate level of effort for analytics projects

　　Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization

　　Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions

　　Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages

　　Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications

　　Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations

　　As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications

　　Identify research and analytics initiatives to support strategy development

　　Create business cases for successful analytics initiatives

　　Design and manage strategic analytic roadmaps for clients

　　Present to clients and prospective clients on results of current projects as well as new business opportunities

　　Manages, trains, and provides on-going leadership and mentorship to Data Analysts

　　Qualifications

　　5+ years hands-on experience in CRM or marketing analytics

　　Marketing agency experience preferred

　　Experience managing and/or mentoring junior team members

　　Strong SQL knowledge and applied experience

　　Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement

　　Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them

　　Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms

　　Thorough knowledge and applied experience with marketing strategy and analytics design and delivery

　　Working knowledge of site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst

　　Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations

　　Ability to manage internal stakeholders at varying levels

　　Strong multitasking skills and ability to work in a flexible, dynamic and fast-paced environment

　　Self-starter with demonstrated instinct for developing insights from data

　　Excellent communication skills, including written, presentation, and story-telling

　　Additional Information

　　The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

　　Paid Family Care for parents and caregivers for 12 weeks or more

　　Monetary assistance and support for Adoption, Surrogacy and Fertility

　　Monetary assistance and support for pet adoption

　　Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

　　Tuition Assistance

　　Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

　　Matching Gifts programs

　　Flexible working arrangements

　　‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

　　Business Resource Groups that support multiple affinities and alliances

　　The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

　　Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

　　If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

　　All your information will be kept confidential according to EEO guidelines.

　　Compensation Range: $81,500 - $137,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.