Overview
Come join Intuit ProTax Group (PTG) as a Senior Manager for the Acquisition Data and Analytics team!
Grow the ProTax Group’s acquisition capabilities into a robust, market leading engine of growth for Intuit. Lead a team of data analysts, data scientists and data engineers to optimize our Go-To-Market activities, boosting acquisition and driving incremental revenue.
Intuit’s ProTax Group (“PTG”) markets tax preparation software for professional tax preparers. This industry has very strong customer loyalty, passion for our products and need for exemplary accuracy. In this role, you will lead a team of analysts responsible for the measurement, insights, and optimization efforts across all acquisition channels. Success in acquiring new tax preparation firms to one of PTG’s three product families {Lacerte, ProConnect Tax Online, ProSeries } will be the primary focus of this position.
What you'll bring
Experience directly managing a team of 5-10 analysts
Strong data storytelling skills and ability to influence senior leaders
Expertise with digital channel optimization & attribution
Demonstrated experience in exceeding B2B marketing and sales funnel optimization (mid-market desired)
Deep understanding of experimentation frameworks and optimizations
Significant SQL & visual reporting expertise – emphasis on delivering new insights
Desired Tool Experience:
Customer Relationship Management (CRM) experience, ideally Salesforce
Database Queries, ideally Databricks + AWS
Visual Reporting abilities, ideally Tableau
Demonstrated empathy for on-site operations and front-line employees
How you will lead
Lead and develop a world class team of data analysts, coaching technical and strategic skill sets
Be a central analytics leader across cross-functional teams, driving analytics thought leadership and supporting business decisions
Proactively influence wide range of stakeholders
Maintain and improve marketing data infrastructure, working with data engineers to collect critical data from upstream sources
Improve the durability of data pipelines, and construct data models to enable analytics use cases
Application of predictive modelling to drive improved business results
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.