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Lifecycle Marketing Specialist
Lifecycle Marketing Specialist-March 2024
Barcelona
Mar 23, 2025
ABOUT AUTODESK
Autodesk gives you the power to make anything.
10,000+ employees
Technology, Software
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About Lifecycle Marketing Specialist

  Job Requisition ID #

  23WD73007

  Position Overview

  As part of our Growth Marketing Innovation and Lifecycle Team, you will join a group that designs and delivers data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion, adoption, and renewal rates.

  Reporting to the Lifecycle Marketing Senior Manager, this is an exciting opportunity for a data-driven marketer: you will combine your scientific curiosity with your flair for designing targeted customer experiences to deploy experiments that we ensure learning and scale.

  Preference for candidates able to work hybrid from our Barcelona or Dublin office.

  Responsibilities

  Bring the strategy for targeted Lifecycle Marketing experiences that address top renewal risks and growth opportunities, focused on the smaller customer segmentDesign, and optimize targeted experiences that drive key leading indicators for each lifecycle stage by being strategic lead and project manager for cross-team experiment podsUnderstand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiencesTurn insights into market-facing activity and connect tactical activities with the business objectives and customer needs they supportExamine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would drive biggest impact on retentionPartner closely with data, engineering, and ops teams to complete detailed design for each experience, problem solving at the cutting edge of new marketing technology to drive their developmentIdentify data connections, system integrations, and team processes, that would enable us to deliver better customer experiences, and capture and communicate those requirements with Data, Engineering, and Ops stakeholdersProduce presentations and report outs for senior stakeholders across your portfolio of projects on the project purpose and goals, success measures, timeline, and key results

  Minimum Qualifications

  5+ years of in-house marketing experience (preferably in B2B, SaaS company)Broad and deep experience in data-driven marketing experience design and activation with a demonstrated track record in increasing customer adoption, product usage, and engagementYou must be in your element reviewing and understanding complex multi-relational customer data setsYou are able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to create testable hypothesesExperience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insightsExperience working with and/or contributing to process design requirements for Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics)Strong communicator, both written and verbal, and able influencer who can succeed in a matrixed organizationPreference for candidates able to work hybrid/remote from our Barcelona, Lisbon, Warsaw or Krakow office

  #LI-FB1

  Learn More

  About Autodesk

  Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

  We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

  When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

  Salary transparency

  Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

  Diversity & Belonging

  We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

  Are you an existing contractor or consultant with Autodesk?

  Please search for open jobs and apply internally (not on this external site).

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