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Lead Non-personal Promotional Marketing
Lead Non-personal Promotional Marketing-January 2024
Northbrook
Jan 3, 2025
About Lead Non-personal Promotional Marketing

  Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

  Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

  This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

  Purpose:

  Works closely with the Executive Director, Retina Marketing and is responsible for disease education and brand marketing for our IZERVAY, avacincaptad pegol for Geographic Atrophy. Specifically, this role is responsible for design and integration of non-personal promotion efforts for Retina Specialists. This role requires an initiative-taker with the ability to understand our commercial strategy and translate tactics into engaging non-personal tactics for Retina Specialists. Effective collaboration across commercial, medical, regulatory, and other cross functional team members is critical in the execution and accountability of this role.

  Essential Job Responsibilities:

  Lead non-personal promotion strategy and efforts to execute initiatives across disease education and brand marketing with a focus on Retina Specialists

  Develop and execute non-personal promotion drivers and engagement opportunities for Retina Specialists across platforms and channels

  Lead the design and execution for HCP.com website updates and all related drivers

  Prioritize and invest on related media, trade, and non-personal promotional opportunities

  Ensure consistency and elevate non-personal engagement of our clinical story through collaboration across access, upstream, medical, legal and compliance functions

  Develop and ensure pull through of virtual peer education and events and drivers

  Lead peer education reporting and analysis of programs for management updates

  Design and adapt congress booth education opportunities based on brand strategy

  Identify and elevate needs / barriers for the Commercial Leadership Team (CLT) support to amplify brand efforts for Retina Specialists

  Lead field direction and implementation of Retina Specialist specific non-personal resources

  Lead PRC review, approval, and rollout of all non-personal related communications and resources

  Acts with the highest level of integrity, collaborates for results, is highly accountable and supports fellow team members consistent with the Astellas culture

  Qualifications:

  Required:

  BS/BA degree, MBA preferred

  8+ years of biotech, pharma, or health care experience

  Recent responsibility for a significant new brand launch

  Experience in HCP omnichannel offerings, engagement, and platforms

  Responsibility for HCP marketing mix development and execution

  Benefits:

  Medical, Dental and Vision Insurance

  Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

  401(k) match and annual company contribution

  Company paid life insurance

  Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

  Long Term Incentive Plan for eligible positions

  Referral bonus program

  #LI-KT1

  Category United States Commercial

  Astellas is committed to equality of opportunity in all aspects of employment.

  EOE including Disability/Protected Veterans

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