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Lead Digital Channel Strategist (Social Media Manager)
Lead Digital Channel Strategist (Social Media Manager)-March 2024
Garden City
Mar 21, 2025
ABOUT NORTHWELL HEALTH
At Northwell Health, our 80,000+ Health Raisers are raising the standard of care for all in the New York metro area.
10,000+ employees
Healthcare
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About Lead Digital Channel Strategist (Social Media Manager)

  Job Description

  Leads efforts for one or more of the health system's customer-facing digital channels. Supports the development of channel strategies, executes against channel roadmaps with minimal supervision, and is responsible for day-to-day activities of channel(s) under purview. Develops, communicates, and builds consensus for channel-specific goals in alignment with the organization's holistic, omni-channel customer communications journey.

  Job Responsibility

  Leads roadmap execution and manages day-to-day efforts for one or more of the health system's customer-facing digital channels.

  Supports the development of channel-specific strategies, contributes to the setting of channel-specific goals, and executes against roadmaps with minimal supervision.

  Manages external vendors and provides guidance to internal staff members in support of the digital channel(s) under purview.

  Responsibile for tracking, optimizing and reporting out on channel performance.

  Collaborates with senior cross-functional professionals to create the optimal channel experience for Northwell customers, in alignment with the organization's holistic, omni-channel customer communications journey.

  Exercises considerable judgement for decision-making on complex issues that may impact the department, division and system.

  Operates under minimal supervision for day-to-day work and general direction on more complex tasks and projects, with latitude to determine approach.

  Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

  Job Qualification

  Bachelor's Degree required, or equivalent combination of education and related experience.

  5-7 years of relevant experience and progressive experience where team leadership was demonstrated, required.

  Highly preferred:

  Experience managing the strategy and content for social media channels including Facebook, IG, Twitter, LinkedIn and TikTok

  Experience creating social-first content including writing, photography and video editing

  *Additional Salary Detail

  The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).

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