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Key Account Manager
Key Account Manager-March 2024
Seoul
Mar 17, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Key Account Manager

  Job Description :

  Job Title : Key Account Manager

  Location : Korea, Seoul

  Contract Term : Permanent

  Reports to : KAM Sales Manager - Off-trade

  About us

  Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Don Julio, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

  Diageo Korea is the market leader in Scotch whisky (Int’l Whisky, Spirit & Beer) and enjoys leading positions in the international premium beverage markets.

  Our success relies on our strong innovation track record and our commitment to put consumers at the heart of our business. Innovation drives our company, staying ahead of consumer trends by continually creating new products, categories and experiences.

  Function

  The Commercial function in Diageo Korea is a passionate and results focused team of 70+ people who are sit at the forefront of building market leading customer partnerships and executing our go to market strategies across the Off Trade (Hyper, Convenience, Supermarket, Club), On Trade (Bar, Club, MOT, Pub/Hof & Restaurants), Luxury (High-end speciality retail and department stores & Trend-leading Restaurants, Lounge Clubs & Bars), Wholesale and eCommerce channels across greater Seoul and provinces.

  We are on an exciting future focused journey to expand our reach and impact across the market, rapidly digitizing our sales process with new technologies and global capabilities to unleash the entrepreneurial power of our team, and build the future of our luxury brands in collaboration with our trade partners. As the industry leader, Diageo Korea is building the top-class Commercial Team who deliver execution excellence.

  About the Role

  Responsible for overall direction and control of sales activities in KAM team

  Identify emergent off channel trends and input into the off-channel strategy and objectives

  Develop and recommend marketing plans and annual sales forecasts for the off, propose budgets and advise management on the market strategies required to achieve sales targets

  Plan and manage the sales effort in the off; receive and assess detailed sales reports from off managers and report results to head of sales

  Monitor market trends in the off and advise management of changes in competition, product availability or related matters.

  Collaborate with sales promotion, training and market research staff in planning and executing special projects and programs

  Demonstrate effective resource management ensuring off sales activities comply with legal and ethical standards

  Manage & grow KAM (Key account managers) to win at competition and be armed with KAM’s functional skill

  Responsible for the P/L with maximizing efficiency & effectiveness

  Drive NRM (Net revenue management) to fuel into the priority

  Experience required/Skills/Capabilities/Languages

  Minimum 7 years of business experience with at least 3 years’ experience in off market

  Commercial awareness with previous experience in customer facing roles in an FMCG environment ideally the liquor, drink & CPG industry

  Exposure to working in rapidly changing environments

  Good understanding of business strategy

  Rigorous and professional

  Sets high standards of delivery

  Executional excellence

  Business knowledge

  Understanding of business processes

  Knowledge of key controls and potential risks

  Understanding of risks and mitigation

  Business partnership

  Fluent in English

  Diversity statement

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

  Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

  Character Is Everything

  Worker Type :

  Regular

  Primary Location:

  Seoul Office

  Additional Locations :

  Job Posting Start Date :

  2024-01-10

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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