Jo Malone London | CRM & Insights Co-Ordinator

　　The CRM & Insights Co-ordinator will be highly analytical, an experienced Excel user comfortable with dealing with complex data sets. Experience with BlueVenn / SmartFocus CRM system is desirable but not required. The CRM & Insights Coordinator will be responsible for tracking CRM capture, managing BAU lifecycle campaigns, running post campaign analysis for all e-mail and DM campaigns and supporting the CRM & Social Media Manager to deliver key business insights,

　　Responsibilities:

　　Data Capture

　　• Run monthly data capture and quality reports for all boutiques, and report on capture progress against all targets. Maintain an excel record of YOY capture trends.

　　• Work with the boutiques to provide support on data capture best practice, sharing tips across boutiques, and working with other ELC brands to investigate different approaches.

　　• Coordinate the Annual CRM Champion Seminar, arranging all travel and logistics.

　　• Put together presentations and training resources for capture training.

　　• Provide in-store visits and training support as required.

　　Campaign Management

　　• Own ongoing day to day campaign management for Lifecycle campaigns to include New Customer Cultivation, Birthday, Sampling and Conversion campaigns.

　　• Own campaign management for New Store Opening direct mail and e-mail send.

　　• Support CRM & Social Media Manager with e-mail data and campaign management as required.

　　• Run post campaign analysis for all BAU and new product launch campaigns across DM and e-mail. Keep the Mailing results pivot table up to date and provide a summary of results.

　　• Monthly tracking of Thankyou Note completion.

　　• Monthly tracking of sample redemption and provide insights on samples that drive business.

　　• Provide proof-reading support for direct mail.

　　 Analytics & Insight

　　• Monitor and report on CRM KPIs

　　• Track % new customers in new boutiques and where existing customers have shopped before.

　　• Maintain the boutique categorisation document and continue to update the demographics report boutique.

　　• Support CRM & Social Media Manager in providing customer insights on new product launches and ad hoc requests to feed into the wider Sales and Marketing team as required.

　　• Competitor research on CRM activity and market trends, presenting back results at Monthly Marketing Meetings.

　　Qualifications

　　General

　　• Raise and monitor PO's as required in a timely and accurate manner.

　　• Establish and maintain excellent relationships with cross-functional groups (Sales, BMG, Creative, PR, and Education).

　　• Maintain strong awareness of boutique activity and build effective relationships with store staff and field personnel.

　　• Own CRM Comms on WorkPlace.

　　• Assist with any other projects as assigned.

　　Job: Online / E-Commerce

　　Primary Location: GB-ENG-London

　　Job Type: Standard

　　Schedule: Full-time

　　Shift: 1st (Day) Shift

　　Job Number: 2314356

　　Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.