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Integrated Marketing Manager - VR EMEA
Integrated Marketing Manager - VR EMEA-March 2024
London
Mar 18, 2025
ABOUT META
We’re building a team as diverse as the communities and billions of people we serve every day. Our teammates don’t need to conform here. Lived experiences are an asset, and we value your unique perspe
10,000+ employees
Social Media, Technology
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About Integrated Marketing Manager - VR EMEA

  This is an exciting time and unique opportunity at Reality Labs as we scale our Quest brand and build the next computing platform. This role will be responsible for helping to define the consumer marketing strategy for EMEA, delivering against both global brand objectives, and local business priorities. As well as working with our XFN partners to initiate and manage innovative solutions to scale business critical marketing programmes across countries and products.The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. Passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work.

  Integrated Marketing Manager - VR EMEA Responsibilities:

  Build the foundation of complex, insights-based audience strategies that help define the consumer marketing strategy for EMEA, delivering against both global brand objectives, and local business priorities.Pan-EMEA Marketing Initiatives: Design and manage with XFN partners innovative solutions to scale business critical programmes (tests, launches, campaigns, customer retention, etc.) across geos and products.Proactively develops insights, and applies to the business to identify gaps and opportunities with clear, actionable takeaways & recommendations.A key contributor to the creation and development of global full funnel marketing campaigns to ensure relevance and impact in EMEA, in order to cut through and deliver against agreed campaign goals.Partnering with Decision and Data Science implement and manage the EMEA Learning Agendas to demonstrate the impact and return of marketing investment.Cultivate collaborative relationships with key internal and agency partners to synthesize thinking, crystallize insights, align on strategy, integrate creative cross-functionally, measure the impact and scale learnings.Minimum Qualifications:

  7+ years' experience leading marketing for consumer-facing brand(s) or at a creative agency in EuropeExperience developing regional or country marketing strategy and integrated consumer campaigns at either well established brands or advertising agenciesDemonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influenceExperience in identifying and leveraging insights and analytics.Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.Effective and inspiring partner to creative agencies in developing stand-out marketing communicationsAbility to thrive in an entrepreneurial, fast-moving and ever-changing environmentOutstanding creative sense, plus excellent written and verbal communication skillsAbility to travel both regionally and internationally, approximately 10% of timePreferred Qualifications:

  MBA/Bachelor's degreeFluency in English is required - additional European languages are a plusDemonstrated experience and expertise in digital marketingAbout Meta:

  

  Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

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