GLOBAL JOB TEMPLATE

　　 Influencer and Digital Marketing E xecutive _Fragrance

　　This is a unique role who can take execution of marketing and commercial plans for one of Coty's most important markets.

　　RESPONSIBILITIES

　　As our Influencer and Digital Marketing executive _Fragrance is to be responsible for overall brand communication & influencer marketing strategy and planning and execution for Coty's ultra-premium niche fragrance brand in China.

　　Your role is to lead, align and execute social media strategy from planning to execution, in compliant with global brand communication goals and guidelines. You will work closely with brand marketing counter parts and global PR, communication, and digital team to ensure alignment and synchronization.

　　Your main focus :

　　 Social Media

　　Manage brand owned social platform WeChat, Weibo, Red with the help of social agency. Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement. Weekly & monthly social platform review with the readership & social followers growth. Solid knowledge regarding social measurements and industry benchmark. Strong copywriting capability to lead social agency for social articles drafting & proof reading. Strong sense of creative ideation to gain buzz for the brand accounts. Maintain in-house influencer pool for niche fragrance brands.

　　 KOL Management

　　Drive brand and campaign storytelling with media and KOL including media pitching and KOL content collaboration briefing and management Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs. Fully understand China KOL/ KOC landscape across all social platforms, being able to come up with KOL/KOC strategy. Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management. Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery.

　　 Offline Event MANAGEMENT

　　Lead offline event planning, management, and execution to ensure quality agency deliverables and executions including media and consumer events.

　　YOU ARE A COTY FIT

　　As an experienced Influencer and Digital Marketing E xecutive _Fragrance , you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

　　Experience: 2-3+ yrs of digital media experience with strong presence & expertise in KOL/ KOC and social media management. Beauty industry experience is preferable in agency/ brand. Experience in managing social MCN agencies is preferable Practical experience in plan, executing influencer marketing campaign in but not limited to Red, WeChat, Weibo, Douyin & Bilibili. Knowledge of digital and social platforms and China E-Commerce ecosystem Good command of English in speaking and writing for communication with global counter parts Well organized, good communication and interpersonal skills

　　OUR BENEFITS

　　As our Influencer and Digital Marketing Executive_Fragrance, some of the benefits you will receive are :

　　A salary that matches your knowledge and experience Great holiday benefits Comprehensive medical and commercial insurance Fair rewards given based on performance and individual abilities Promote flexible and diverse lifestyles and ways of working

　　RECRUITMENT PROCESS A telephone/online introductory meeting follows. A first online/in-person interview A second interview You will receive a proposal with the terms of employment. ABOUT COTY

　　Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

　　For additional information about Coty Inc., please visit www.coty.com/your-career .