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Head of Industry, Specialty Retail
Head of Industry, Specialty Retail-March 2024
Chicago
Mar 17, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Head of Industry, Specialty Retail

  Responsibilities

  Company Overview:

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has offices globally, including New York, Los Angeles, Chicago, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

  Why Join Us:

  Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.

  Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.

  To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.

  Join us.

  About the Team:

  The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

  About the Role:

  The Head of Industry serves as the business leader responsible for driving revenue for specialty retail advertisers on TikTok. The Head of Industry will develop the go-to-market strategy, prioritize key marketing narratives, and lead a team of sales leaders to deliver revenue targets. They will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth.

  Responsibilities:

  - Craft overall strategy to deliver on revenue targets and steer the vertical to increased growth potential

  - Prioritize sales narratives that speak to the needs of your vertical

  - Deep understanding of product to drive enhancements to unlock revenue

  - Bring a consultative approach that will align around a Customer First methodology

  - Provide thought-leadership and mentorship to your team on overall account planning

  - Develop and maintain a strong understanding of key vertical market trends and customer opportunities

  - Develop and lead a national sales team of people managers and individual contributors

  Qualifications

  - 10+ years of experience in digital advertising, ad sales, or brand marketing, as well as managing large sales teams

  - Willing to work in Chicago, IL with extensive travel across the country

  Preferred Qualifications:

  - Strong knowledge of Retail marketing, sales strategies, product catalog, content management, and operations

  - Experience managing people managers of varying experience

  - Knowledge of agency ecosystem, digital and traditional

  - Ability to foster C-Level executive relationships with a genuine interest in customers' success

  - Ability to recruit and retain top talent

  - A proven penchant for creative problem-solving

  - Proven track record of high-level negotiation and exceeding sales targets

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

  [email protected].

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