JOB DESCRIPTION

　　Head of Digital Marketing

　　Wilmington, DE

　　Hybrid

　　8:00 am to 5:00 pm

　　CSC is looking for a results-oriented, self-starting Head of Digital Marketing who can develop, implement, track and optimize digital marketing campaigns. If you live and breathe digital marketing, desire a visible leadership position, and want to apply your skills to help transform business and compliance services, we want to talk to you.

　　The Head of Digital Marketing is responsible for leading the global digital marketing team in strategy and ensuring successful execution of all digital channels. In keeping with CSC's desire to elevate our brand within our target markets and increase overall awareness, this position will serve as the digital marketing expert on several leadership committees.

　　As a member of the Marketing Leadership Team, you will have the opportunity to refine and build our digital program to generate brand awareness and drive engagement that results in revenue. This is an exciting opportunity for an experienced leader to make a significant impact on bringing our business units together and creating a global approach to building our brand through all digital platforms.

　　The candidate must have:

　　A strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution. Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, PPC and display advertising. Expertise in identifying target audiences and devising digital campaigns that engage, inform and drive engagement. Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments. Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting.

　　The incumbent should excel at developing and executing plans to meet internal client objectives and be a strong collaborator and relationship builder. It is essential that this person has an aptitude for "getting things done" and can work well both in a team environment as well as independently.

　　Some of the things that you'll be doing:

　　Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. Lead the implementation of these capabilities, such as, SEO, PPC, CRO, email and webinars utilizing data and analytics to support future improvements. Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing return on investment. Lead the digital team, overseeing day-to-day business operations, clearly communicating organizational and personal goals to the team, allocating and managing resources and ensuring tasks are completed on time. Support the continuous development of the team, ensuring they have the skills and capabilities needed to be recognized as subject matter experts across the wider marketing team. Identify and analyze digital trends and insights and optimize spend and performance based on that analysis. Maintain the integrity of the CSC brand to ensure it is always represented well. Set measurable goals and key performance indicators for all channels. Build strong relationships with key peer colleagues across the organization.

　　Desired skills and experience:

　　Minimum of 7-10 years of experience in B2B marketing, product marketing or related field in global financial services Experience in leading teams and working with a wide range of stakeholders - including marketing leadership, marketing managers, brand & creative and comms/content teams. Extensive experience implementing and working with marketing technology such as Salesforce, HubSpot, ON24, SEMrush, PowerBI and Optimizely. Experience in the implementation of data and analytics strategies Strong analytical skills and data-driven thinking Excellent written and verbal communication, with an excellent eye for detail. Maintain an expert knowledge of Marketing technologies and best practices. Ability to partner effectively with cross-functional teams and across multiple matrixed business units. Ability to work individually on self-driven projects, manage and meet deadlines, and prioritize project lists. Proven record of managing globally distributed teams / partners in delivery of objectives. Comfortable effectively managing a budget. Experience in translating business goals into marketing strategy and timelines. Comfortable working under tight deadline pressure and in a fast paced, evolving business environment. Flexibility and positivity when priorities change. Comfortable in a collaborative open-work environment.

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　　ABOUT US

　　CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®

　　CSC is committed to creating a diverse and growth-oriented environment where everyone is valued and respected. CSC offers challenging career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers.

　　Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.

　　Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.

　　WHY WORK WITH CSC?

　　At CSC®, we're always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.

　　CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.

　　CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace. We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals. Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance. CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more. Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It's an exciting time for us in terms of growth and expansion.