We are seeking a highly experienced and strategic Head of Global Content Marketing who has a proven track record of building and leading enterprise content, editorial, and social media teams. Reporting to the Head of Brand, you will play a critical role in driving brand awareness, thought leadership, demand generation, and product adoption through compelling and engaging content. You will oversee a team of content experts who collaborate cross-functionally to deliver a content strategy that aligns with Asana’s business objectives. 

　　This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. 

　　What you’ll achieve 

　　Develop and execute a visionary content marketing strategy that drives revenue growth and nurtures customer relationships for the long haul.  Lead a dynamic team of content planners, writers, and social media marketers. Your role isn't just about managing; it's about inspiring and mentoring to foster exceptional performance. Act as the creative compass for content planning. Identify key themes, topics, and formats that support our marketing goals. Create content that informs, inspires, and engages our target audiences. Your toolkit includes research-driven playbooks, blog posts, social posts and stories, bylines, emails, web copy, videos, presentations, and more. Build out content distribution strategies that extend our reach and captivate audiences. Dive into data analytics to fine-tune content for maximum impact on search engines and the user experience. Continuously explore and experiment with new content formats, approaches, and channels. Actively drive the adoption of AI for content creation across the team to increase speed-to-market and creativity.  Tailor our content strategy for key regions worldwide. Ensure messaging resonates with diverse audiences and suits regional nuances.  Act as the guardian of our brand voice and ensure all content adheres to Asana’s written brand guidelines. All content should resonate with our style, quality, tone of voice, and messaging.  Build and execute strategies alongside Global Campaigns, Product Marketing, Customer Marketing, Corporate Messaging, Comms/PR, Design, and other stakeholders.  About you 

　　10 years of experience in content marketing with expertise in the enterprise technology or software industry. Proven experience leading and managing large teams. Ability to set strategy and be hands-on in the work.  Exceptional written and verbal communication skills. Ability to interact with and across all levels of the organization.  Creative thinker with a data-driven mindset. Ability to work collaboratively in a fast-paced, cross-functional environment. Proficiency with content management systems, marketing automation tools, and analytics platforms. Strong project management skills. Experience with Asana is a plus.  At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

　　What we’ll offer

　　Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

　　For this role, the estimated base salary range is between $241,000 - $325,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

　　In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

　　We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

　　Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences  These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

　　About us

　　Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

　　We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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