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Growth Account Manager - Life
Growth Account Manager - Life-January 2024
Dubai
Jan 20, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Growth Account Manager - Life

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?

  Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  Team:

  A part of TikTok's Global Business Solutions team; the focus of this team is to connect TikTok's vibrant and growing creators and users with the brands and businesses they know and love. The Account Manager role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education, and support. The ideal candidate will combine an exceptional ability to provide consultative selling; a passion for growing revenue; outstanding ability to set strategic vision; and a willingness to execute the tactics. Success in this position requires strong technical experience, sales, and problem-solving skills; attention to detail; and the ability to thrive in a dynamic and changing environment.

  Responsibilities:

  - Manage 50-80 accounts to improve their performance and drive revenue growth

  - Monitor the performance of client accounts by communicating with clients when unusual spend fluctuation occurs, to defend revenue or discover new growth opportunity

  - Analyse performance of priority accounts and create optimisation strategies and sell through

  - Account scale up

  - General creative tips and best practices

  - Bidding/Budget/targeting recommendations

  - Communicate top-up/budget increase with advertisers and encourage them to increase investment on TikTok ads

  - Identify high value opportunities and low hanging fruit;

  - Tier BoB and apply different approaches to manage clients of each tier to drive revenue

  - Remove ad review blockers for advertisers by communicating effectively with customers and internal stakeholders (ads review, finance, product etc.) to ensure good customer experience

  - Collaborate with internal resources (POC/Data/self-service PM/Ads platform/Ads delivery/Sales CRM platform) to develop product features/tools/delivery/account management strategy that empower customers and enhance AM work efficiency

  Qualifications

  - Excellent written and verbal communication in both Arabic and English

  - Experience as an Account Manager in digital advertising/tech industry

  - Strong learning ability and ability to analyse data and identify insights to assess campaign performance

  - Strong attention to detail and a proven ability to manage conflicting priorities and meet tight deadlines

  - Experience working in a fast-paced, client-facing technical services environment supporting web-based products

  - Ability to effectively translate technical language to non-technical stakeholders

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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