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Group Manager, Product Marketing- Photoshop
Group Manager, Product Marketing- Photoshop-September 2024
San Francisco
Sep 20, 2024
ABOUT ADOBE
At Adobe, we’re changing the world through digital experiences by helping customers create, deliver, and optimize content.
10,000+ employees
Technology
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About Group Manager, Product Marketing- Photoshop

  Our Company

  Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

  We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

  The Challenge

  We're looking for an exceptional leader to help define the go-to-market, marketing and product strategies to accelerate our already meaningful Photoshop business. We have an opportunity to massively grow the number of professionals and enthusiasts who use our digital imaging solutions to bring their creative vision to life. You will manage a team of product marketers to define our 1- to 3-year business strategy, identify new product and audience opportunities, develop annual GTM and marketing plans, and work cross-functionally to drive growth for the business. Join a team of product marketers and GTM strategists who work with senior product, marketing, finance, and sales leaders to deliver greater customer value, strengthen the creative community, unlock new markets and audiences, and accelerate profitable growth.

  What You'll Do

  Define a clear vision for the Photoshop business and the GTM strategy required to win. This includes: Total addressable market, market share, competitive assessment; value proposition, messaging, and positioning; Target audience definition, priorities, and customer needs; Business model and monetization strategy

  Lead the annual strategy planning process and delivery of the 3-year growth strategy and business plan; define success metrics, track performance, own the numbers/annual business outcome

  Partner closely with product management to define the optimal product strategy; collaborate with partners in Product, Engineering, Design and Marketing to deliver truly amazing customer experiences

  Directly manage a team of product marketers

  Desired Skills and Experience

  Product marketing experience. You have a distinctive track record of impact in marketing and strategy decisions based on your recommendations. You can anticipate market needs and trends, how they manifest in product needs, and predict go to market challenges that influence the product direction.

  Strategic clarity. You have a strong and data-driven point of view on the market opportunity and how to best win new Adobe customers.

  Results oriented and data driven. Demonstrates outstanding analytical abilities to identify, analyze, and use data to advise a recommendation. Partners with market researchers, product managers, and sales leaders to seek out data to validate ideas and demonstrates the courage to challenge our plan based on new information.

  People leadership. You're a respected leader who makes the time to coach and mentor your peers and lift the performance of the team. You build positive relationships and can influence across the organization

  What You'll Need to Succeed

  10+ years of product and/or marketing experience in a consumer or commercial technology (internet, SaaS, hardware), consumer packaged goods, or professional services business

  3+ years of people management experience.

  Product launch, go to market, and category management experience (B2C preferred).

  Management consulting experience preferred.

  Passion for creativity and empowering the creator in all of us.

  Executive presence and excellent communication skills

  Positive relationship building and influence skills across functions

  Capability to identify problems without precedent and bias for action to address them.

  BA/BS degree preferred OR equivalent years of experience

  Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $116,400 -- $257,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

  At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

  In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

  Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

  Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, [email protected] call (408) 536-3015.

  Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.

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