CO Salary Range: USD 110,110.00 - 157,300.00 per year

　　Department Summary

　　DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service - Sling TV - that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

　　Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

　　We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

　　Opportunity is here. We are DISH

　　Job Duties and Responsibilities

　　The Video Services Marketing Organization is seeking a strategic and innovative leader to fill the role of GM, Integrated Marketing & Planning on the Go-To-Market team. This pivotal position requires an experienced marketing professional capable of driving integrated marketing initiatives for the dynamic and evolving DISH and Sling TV brands. The ideal candidate will possess a blend of strategic vision, hands-on execution capabilities, and a proven track record of successful integrated marketing campaigns within the telecommunications or related industry. This role requires a forward-thinking individual who can seamlessly blend traditional and digital marketing channels to create cohesive campaigns that resonate with our target audience.

　　Key Responsibilities:

　　Partners with heads of Brand, Acquisition, and retention to lead the planning, management, execution and reporting of integrated marketing campaigns to increase brand awareness and drive demand/conversion/upsell for DISH and Sling TVOversees the marketing campaign planning process and strategy development across Video Services MarketingCollaborates with Channel Leads, Tactic Owners, and Media Planners to define full-funnel strategies Ensures integrated campaigns & initiatives align with 3-yr brand plans, 1-yr brand strategies, and product roadmapProvides leadership and oversight of portfolio marketing programs, including offer pipeline and bundle offerings, including wireless and internet productsWorks alongside Brand, GTM Creative, and Agency teams to develop strategic creative briefs that generate best-in-class creative workDevelop and lead the implementation of integrated marketing strategies aligned with overall business objectivesProvide visionary leadership to the marketing team, fostering a culture of innovation and collaborationDemonstrate proficiency in both traditional and digital marketing channels, including but not limited to print, broadcast, digital media (OLV, paid social, programmatic display, paid search, eCommerce, and organic), content marketing, and retailer/co-branded/partner channelsEnsure consistency in brand messaging and positioning across all sales channels and tacticsUtilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordinglyIdentify key performance indicators (KPIs) and implement tracking mechanisms to gauge campaign successLead, mentor, and develop a high-performing marketing team, fostering a culture of continuous learning and professional growthCollaborate with cross-functional teams to align marketing efforts with overall business objectivesMaintains oversight of creative agency resources, including internal agency Skills, Experience and Requirements

　　Education and Experience:

　　Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus8+ years of experience in marketing, with at least 3 years in a leadership roleKey Responsibilities:

　　Proven success in developing and executing integrated marketing campaigns that have positively impacted business outcomesProven success working directly with creative agencies to brief, develop, and deliver compelling work that meets business objectivesDemonstrated ability to think strategically, anticipate future trends, and develop marketing strategies that align with organizational goalsStrong analytical skills with the ability to interpret data and trends to make informed decisionsExcellent verbal and written communication skills, with the ability to convey complex ideas clearly and conciselyProven ability to collaborate effectively with cross-functional teams and build strong working relationshipsAbility to thrive in a fast-paced, dynamic environment and adapt quickly to changing prioritiesSalary Range

　　Compensation: $110,110.00/Year - $157,300.00/Year

　　Compensation and Benefits

　　We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

　　The base pay range shown is a guideline. Individual total

　　compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

　　This will be posted for a minimum of 3 days or until the position is filled.