Description
The AWS Global Customer References team is looking for a Global Customer Campaigns Coordinator to play a vital role in producing our customer content in line with the priority campaigns. They will act as a content coordinator developing and curating content that is relevant, impactful and fully aligned with the global field marketing and global field sales teams. They will orchestrate content delivery to help content authors identify opportunities to rewrite, repurpose and create new content for compelling storytelling that improves customer journeys. Working hand in hand with information and content architects, they will manage content audits and analysis to find gaps in the content experience and recommend the structured content needed to fill those gaps. They will inform requirements to ensure our content platforms develop guardrails and enhancements needed to create a content supply chain with reusable content assets that allow AWS to consistently produce high quality web content.
Key job responsibilities
End-to-end understanding of the content supply chain to optimize planning, producing, measuring, reporting and reusing content
Manage asset ingestion and organization of content assets, creating naming conventions, collections and storage for both published and unpublished content assets ensuring efficient maintenance of the assets
Engage with stakeholders in global field marketing and global sales teams
Develop a strategy for curating and repurposing existing content to help marketers maximize reach and impact to improve customer engagement
Has a clear understanding of contextual design and structured storytelling in a way that allows for customer engagement and increased content reuse and categorization
Strong analytics skills to measure content performance, set benchmarks and derive insights for continuous improvement and generate asset reports
Monitor and audit assets to adhere to established governance and ensure process standards are followed for assets.
Provide analytical and valuable insights for decision-making support for key projects and management
Work closely with various business functions to identify opportunities
We are open to hiring candidates to work out of one of the following locations:
Sao Paulo, SP, BRA
Basic Qualifications
2+ years of professional non-internship marketing experience
Experience in a marketing role
Preferred Qualifications
Experience using integrated campaigns to solve brand/business challenges