Consumer Engagement & Digital Marketing Assistant

　　Internship - January 2024 (6 months)

　　The Estée Lauder Companies - DARPHIN

　　Since 1958, we have harnessed the power of movement to heal and reveal your true expressive self. Founded by Pierre Darphin, a visionary in the field of kinesitherapy, our brand draws inspiration from his pioneering work. This inspiration has driven us to develop high-performing protocols that pair top-performing skincare products with manual techniques, focusing on muscular stimulation through facial exercises and deep tissue massages. Pierre Darphin's legacy lives on in our commitment to this pioneering approach, embodying the brand's strong belief that the skin mirrors underlying mechanisms.

　　As a Consumer Engagement / Digital marketing assistant for Darphin, you will contribute to improve global brand awareness and desirability by optimizing the consumer journey across all consumer engagement touchpoints including content creation, social media, paid media and earned media channels (influence, PR-EPR and eventing).

　　Main activities include:

　　Content:

　　Support in content creation, by participating in Social Media creative briefs + follow-up Benchmarking of competition content strategy

　　Social Media:

　　Preparation of monthly animation plans for Facebook / IG Monthly reporting of social networks (owned &earned) performance Adhoc analysis through ELC social listening tools

　　Influence/PR:

　　Participate in conversations and back&forths with influencers and agencies to coordinate and operate Earned media influencers activations Participate in Press Releases elaboration

　　Coordination:

　　Coordinate the markets on an international scope on all consumer engagement related topics (incl. local paid media strategies & activations, local influencers strategies & activations, ad hoc reporting) + follow-up with the markets Support in the design of all the Consumer Engagement presentations, to be shared with the top management, markets and regional teams Competition analysis (Social, in store, ...) / Best practices identification

　　Qualifications

　　Qualifications:

　　Soon to graduate from a business school, with at least 1 first corporate work experience Fluency in French and English is a mandatory Analytical / synthetic Autonomy / proactivity Conscientiousness and precision in projects follow-up Mastery of basic tools Word, Excel, PPT Flexibility & ability to handle several projects / stakeholders / key contacts Interest for digital / beauty industry is a plus Someone who enjoys creative writing is a plus

　　Job: Online / E-Commerce

　　Primary Location: FR-Paris

　　Job Type: Internship

　　Schedule: Full-time

　　Shift: 1st (Day) Shift

　　Job Number: 2314396