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General Manager Brand Marketing
General Manager Brand Marketing-March 2024
Karnataka
Mar 19, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
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About General Manager Brand Marketing

  Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work.

  As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo.

  With iconic brands such as Baileys, Guinness, Gordon’s and Johnnie Walker, we’re the leading beverage alcohol company in every region of the world. Naturally, we need a robust and dynamic tech platform that helps us deliver our best work and sustains our success for years to come.

  Duties

  10-12 years of experience in Brand Management General Manager – Brand Marketing

  Responsibilities - Strategic:

  · Develop and implement the Brand’s long-term strategic plan including innovation agenda and new product

  · opportunities and other growth initiatives to meet the company's top line and bottom line targets.

  · Create and execute dynamic marketing plan in service of

  · Delivering financial growth objectives

  · Building brand love through consistent message integrated across all programs, promotions, products.

  · Be the voice of the end-consumer within the organization and build a culture of consumer connect within theteam

  Responsibilities - Operational:

  · Manage various stakeholders (both internal & external) to drive Brand’s short term KPIs

  · External agency resources to

  · Drive best-in-class quality of communication / campaigns / design

  · On-time in-full execution

  · Team of motivated DRs

  · Build strong ownership on brand agenda

  · Drive cross functional collaboration for winning in market

  · Foster a culture of innovation and experimentation

  Internal Workgroup/CFT members to

  · Align with a single-minded brand task

  · Drive KPIs aligned with each member

  · On-time in-full execution

  Commercial team to

  · Co-own the brand agenda

  · Build a consumer focus for in market strategy

  · Own every touchpoint with consumer and customer for a holistic brand voice

  · Drive monthly push-pull inputs & deliver subsequent short-term financial targets

  Supply team to

  · ensure timely launch of new product initiatives (Eg: LTOs, Renovation, Innovation)

  · Continuously evaluate quality of inputs deployed with KPIs aligned & cross – industry benchmarks to better

  · the Brand’s performance & arrive at an effective learning plan

  · Work with agency partners to build learning and drive future back consumer facing thinking

  · Develop and ecosystem of partners that can build the brand agenda across touchpoints

  · Leverage industry best practices for challenging the brand status quo, and driving cutting edgeperformance (vs CPG industry)

  Skills

  Professional Competencies required:

  · Strong business and financial acumen and the ability to link marketing strategy and results directly to overallbusiness strategy and company financial goals.

  · The ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.

  · Proven success driving results and delivering a return on investment to the company.

  · A history of successful brand management and equity building for Large scale Brand/Brands.

  · A track record of new product development with strong marketing and communications skills.

  · Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.

  · Conduct consumer connects to understand end-user insights & translate them into leading-edge consumer facing comms/programs/product - designs

  About MAGNIT

  Magnit Global is a leading, global professional services and technology company. We have been a leader in contingent workforce management since 1991 and work with leading Fortune 500 companies and other large organizations across numerous verticals including consumer electronics, research and development, pharmaceuticals, health services, and many more. To do our best work we need different viewpoints. Therefore, we celebrate diversity and embrace inclusion. As an equal opportunity employer, we are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. We strive to ensure that we maintain a positive and enriching work environment for all.

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