At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Position Summary
The principal Experiential Content Manager is a creative leader in the Brand and Experiential Marketing organization who thrives on delivering high-value content across F5 events and programs. This creative leader will work closely with Marketing leaders to define speakers and content plans for our customer briefings and corporate events worldwide. Equally motivated by creative excellence, audience needs, and data-driven content strategy, this leader will work closely with teams to optimize content plans and manage workflows to ensure optimal distribution of the finished assets.
This position requires tight collaboration and functional interlocks across executive leadership, Brand and experiential Marketing, Product and Global Integrated Marketing, Theaters, Sales Enablement, Analyst Relations, Communications and Public Relations, Digital Marketing, Social Media, Human Resources, and the Brand Studios teams.
Responsibilities
You are a dynamic storyteller. A conceptual thinker. A bold champion of creativity. An analytical, data-driven content strategist. You are a human-first leader who uses diverse tactics to elicit the best work from teams and peers. You know how to push without being pushy and thrive in complex environments. You have a passion for creative excellence, with solid experience in project/campaign and agency management.
You will work with Marketing, Product, and Sales leaders to create compelling content for events and customer briefings. To do this, you will:
Manage the creation and maintenance process for high-quality content for global events and customer briefings
Drive content production for our Flagship, Roadshow, third-party events, and our customer experience center (CEC) collaborating closely with content creators, including agency partners, designers, writers, editors, and content strategists
Develop and manage a speakers bureau to support events and customer briefings
Manage executive-level relationships and content to support CEC engagements
Required Qualifications
BA in marketing or a similar degree
8+ years of marketing experience, with a strong focus on content marketing, integrated marketing, brand awareness, and in-depth knowledge of the Technical Executive audience
Ability to effectively give editorial feedback to bring out the best in other writers work
Excellent storytelling skills via writing, presentation, and verbal communication
Sensitivity towards non-US cultures and business practices as demonstrated by the ability to collaborate and coordinate globally
Adept at working with internal creative teams and external agencies
Ability to thrive in fast-paced, complex conditions
Comfortable with ambiguity
Preferred Qualifications
Experience with AI tools for content development