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E-commerce Media Manager
E-commerce Media Manager-March 2024
Shanghai
Mar 19, 2025
ABOUT COTY
Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.
10,000+ employees
Fashion & Beauty
VIEW COMPANY PROFILE >>
About E-commerce Media Manager

   GLOBAL JOB TEMPLATE

  Ecommerce Media Manager

  This is a unique role with a genuine opportunity to make an impact.

  RESPONSIBILITIES

  As our Ecommerce Media Manager, you are responsible for Lux Brands and Skincare Brands at Coty.

  Your main focus:

  Own and manage paid traffic generation to secure the delivery of our eCommerce commercial ambition. Develop and execute eCommerce media mix strategy. Align with EC and Sales team on marketing/sales calendar and merchandizing priorities Gain traffic and market share from competition and unauthorized dealers through paid search, paid display& other paid traffic products EC platforms owned. Win on KCPs in paid traffic on all eCommerce platforms. Monitor EC paid traffic inventory and sales performance at a regular basis and take appropriate actions to ensure strong sales performance timely. Manage TP agency on paid traffic optimization and delivery, support on develop and execute working budget plan with EC/ Sales team to drive search & other paid traffic on top of organic growth. Work as a bridge to connect EC team and Marketing team in terms of business objective alignment and budget allocation under the guidance of media head. Optimize working budget spending and tracking; document all activation by monitoring results against Objectives/KPI. Define and conduct program for real-time auctioning on Display Marketing, optimizing Customer Lifetime Value ratio. Drive EC paid media innovation with all the key platforms including Ali, JD, Douyin, Tencent, Kuaishou, etc

  Working for Coty means You'll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.

  The team consists of Ecommerce Media Manager and you will work closely together with several departments such as Marketing. All your colleagues are passionate in the team.

  YOU ARE A COTY FIT

  As an experienced Ecommerce Media Manager, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

  Bachelor degree/ Education Minimum 6 years experience in precision media planning and execution. Minimum 3 years experience in EC paid media planning and execution. Strong knowledge on main EC owned paid media platforms including, Alimama's 直通车,超级钻展,超级推荐,万相台; JD's 聚效, Douyin's 千川, etc Solid experience in eCommerce role in FMCG / cosmetics / fashion / luxury is preferable but not a must. Solid experience in collaboration with Tmall / JD Solid SEM / programmatic display expertise and Agency management experience Strong analytical skills and fact-based orientation in decision making Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization. Excellent communication skill in Chinese and English A problem solver than a executor

  OUR BENEFITS

  As our Ecommerce Media Manager, some of the benefits you will receive are :

  A salary that matches your knowledge and experience Great holiday benefits Comprehensive medical and commercial insurance Fair rewards given based on performance and individual abilities Promote flexible and diverse lifestyles and ways of working

  RECRUITMENT PROCESS A telephone/online introductory meeting follows. A first online/in-person interview A second interview You will receive a proposal with the terms of employment. ABOUT COTY

  Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

  For additional information about Coty Inc., please visit www.coty.com/your-career .

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