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DTC (Direct-to-Consumer) Performance Marketing Manager
DTC (Direct-to-Consumer) Performance Marketing Manager-March 2024
Bridgewater
Mar 17, 2025
ABOUT SIGNIFY
Signify unlocks the extraordinary potential of light for brighter lives and a better world.
10,000+ employees
Technology, Manufacturing
VIEW COMPANY PROFILE >>
About DTC (Direct-to-Consumer) Performance Marketing Manager

  We're looking for a DTC (Direct-to-Consumer) Performance Marketing Manager to join our Direct-to-Consumer team in Bridgewater, NJ.

  Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.

  As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

  Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

  As a DTC (Direct-to-Consumer) Performance Marketing Manager, you'll be responsible for propelling sales objectives for our direct-to-consumer brands, including Philips Hue and WiZ.

  We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

  What you'll do Create and implement a robust marketing strategy and implementation plan.Manage the external media agency, as they develop digital prospecting and remarketing campaigns.Oversee A&P (Advertising and Promotion) budgets and campaigns across all digital channels to facilitate strong return on investment and efficient CAC ( Customer Acquisition Cost).Work closely with management to share funnel conversion improvement ideas, feedback, and present results; implement and report on A/B testing and conversion rate optimization.Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels; identify and test new channels to meet or exceed critical metrics.Implement marketing automation, lead generation strategies, and be informed of current performance marketing trends and technologies.Your qualifications Bachelor's Degree in Marketing, Business, or related; MBA preferred3+ years of experience in digital marketing and/or eCommerce2+ years of experience in performance marketingExperience managing an outside media agency and A&P budgetingEntrepreneurial mindset and work experience in a similar role, building effective multi-channel marketing strategies including PPC (Pay Per Click)and social mediaA plus if you have experience with affiliate marketing, SEO (Search Engine Optimization), CRM (Customer Relationship Management), and other digital channels*Must be legally authorized to work in the United States without current or future company sponsorship needs.

  What you'll get in return...

  Gain exposure working in the largest market for a global organization focused on sustainability and innovation, while working on our industry leading portfolio of consumer lighting products! Working on the DTC team at Signify is dynamic. We are an outgoing and customer-focused team and passionate about questioning the status quo, improving ourselves, and our way of working. We are ambitious and learn from each other creating a truly 'greater together' performance-driven culture. We are a diverse team with different backgrounds and nationalities. And we want to write history with our disruptive products and ways to market them .

  We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

  See#SignifyLifethrough the eyes of our employees!Salary: $97,000 - $141,000 Bonus: target bonus opportunity - 10% Benefits Overview: Company subsidized benefits plan offerings that include Medical, Health Savings Account, Dental, 401K retirement plan with company match, Employee Stock Purchase Plan (ESPP), Paid Time Off, including paid vacation, holidays/personal days, tuition reimbursement and products discounts. Ability to purchase supplemental benefits that include supplemental life insurance, dependent life insurance, vision insurance and Accidental Death & Dismemberment insurance, health care flexible spending account and dependent care flexible spending accountWho we are

  Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people - redefining what light can do and how you use it. Today, our innovations, such as LiFi - internet connectivity through light - and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

  We're operating in 74 countries with 32,000 people worldwide.

  Concerning US based roles: Signify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender Identity, national origin, genetic information, creed, citizenship, disability, protected veteran, marital status, and any other protected characteristic protected by federal or state law, rule, or regulation. View the Know Your Rights: Workplace Discrimination is Illegal poster. As an equal opportunity employer, we are committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title 1 of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

  #LI-DC1

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